Last updated on Feb 6th, 2017 at 02:17 pm

India is blessed with varied agro-climatic zones leading to a full suite of agri commodities in its basket …

Did you know?

India is the third largest food producer in the world, with outstanding competitive strength in food processing …

Blessed with unsurpassed natural advantages – plentiful sunshine, variable soil texture, varied agro-climate zones (tropical, sub-temperate and temperate) and rainfall, India produces a vast range of agricultural products year-round in different parts of the country. Every economic plant species in the world, ranging from temperate orchard crops like apples to tropical mangoes, thrive and flourish in India.

Indian food preparations are becoming popular internationally – not only amongst the ethnic population, but also with mainstream markets. Vegetable curries, ready-to-eat meals, pulses, snacks and sweets in improved packaging are becoming all the rage.

Rice Farm 1

Liberalisation of trade

India itself – which just celebrated its 68th Republic Day last Thursday – has undergone tremendous transformation, with liberalisation of trade, and monetary- and industrial policies over the past two decades. Added to this, a rising wave of consumerism has taken India by storm.

Several globally recognised names in the food world, viz., Nestlé, Kelloggs, Mc Donalds, Dominos, Cadburys, Seagram, Perfetti Van Melle, Heinz, Coke and Pepsi, have established large-scale production bases in India to serve domestic markets and export their products to other countries.

Come taste the flavours of India

APEDA* has organised a Brand Promotion Programme for Indian Food Products in Johannesburg, where 15 exporting companies of agricultural products will be displaying their ranges such as rice, Indian snack food items, ready-to-eat foods and various other processed foods, including ingredients for food production.

Don’t miss the food and food products display at The Zone @ Rosebank on this Thursday – Friday (2 & 3 Feb) from 12h30 – 19h30 at the Zone’s Krispy Kreme and Ster Kinekor courts.

*The Agricultural and Processed Food Products Export Development Authority (APEDA) – an apex organisation under the Ministry of Commerce, Government of India