1. When in doubt, stick to one trend at a time. You don’t want a bunch of different makeup ‘statements’ competing for attention, so avoid confusion by emphasising one thing at a time.

2. Be mindful of what is considered work-appropriate and what is not. Unicorn highlighter looks absolutely mind-blowing, but if you don’t work in fashion, beauty or something ultra creative it’s probably not appropriate.

3. Find ways to tone down trends that are very in your face – there’s a difference between instagram and the real world, after all. Use individual eyelashes instead of a full set, dab bold lipstick on with your finger, opt for slightly muted versions of statement shades etc.

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