Human behaviourist Dr John Demartini shares his experiences of how dressing for the job makes others believe that you’re up for it …

When I was 23 and had just completed my degree and was about to enter professional school, I acquired a part-time job at a national department store in the men’s clothing department.

Before that time men’s fashion and suits were not exactly my thing, but the job opportunity was conveniently located and I was required to purchase and wear one of the suits and outfits I was selling.

The moment I put on the new suit and clothes I noticed a change in my behaviour, and the way other people responded to me

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I found myself being more mature and professional in my behaviour and I was in turn, treated with more intrigue and respect. Because I was upgrading my image on the outside, it assisted me and other perceive my upgrade on the inside.

It was quite remarkable – there was a distinct difference in the immediate responses I received. Until that time, I had little understanding about how a simple selection of clothes could impact a person’s life.

As I passed through the next four years of advanced professional schooling and attained my doctorate degree, I wore the best-quality clothes and suits I could afford at the time.

I found myself being more mature and professional in my behaviour and I was, in turn, treated with more intrigue and respect. Because I was upgrading my image on the outside, it assisted me and other perceive my upgrade on the inside

This decision and action further impacted the way I viewed myself and how others, including peers and patients viewed me too.

I think I was the only student that wore a tie or a suit every day. I did not want to wait until the end of my professional training to dress like a professional. I wanted to prepare my mind along the way for the new role and fully own it.

I wanted to exemplify the position from the beginning, which attracted many clinical opportunities to me, that others missed out on.

When I graduated with honours, became licensed and opened my first practice, I chose to attend a Robert Panté Salon on professional image, for achieving even greater success.

I learned a lot from Robert. He transformed the outer appearance and the inner self-image of the attendees to match their desired outcome in life and I watched their achievements emerge within the months that followed, including my own. Our personal presentation impacted our outcome … and income.

At Robert’s suggestion I threw out any clothing items that did not make me feel like a high-achieving professional

It was a liberating experience. Although I had fewer clothes, those I had catalyzed a different and more empowered me, and evoked a different and more inspiring response from others. I hired a personal shopper to assist me in purchasing a higher standard and quality of clothes that matched my life mission, vision and long-term brand and intention.

I could immediately tell the difference in the quality, fit and styling. It was remarkable and inspiring to see, feel and receive the benefits of this difference. It was not an expense to me. It was an investment in my future.

It wasn’t long before I received an opportunity to have my first TV show, some great new publicity, an expansion in my practice volume and a different response from my patients, peers as well as social and professional networks.

There was no way I was not going to take advantage of the power of the new look and feel. It was another simple key to the advancement and progression of my professional life and dreams.

Although there are seven areas of life we are able and desire to master, and each serves and empowers us further along our life journey, quality clothes certainly impact our opportunities and achievements along the way

Since the first encounter with that new department store suit and the many clothes investments since, I have made it part of my brand to dress well and to inspire others to live well and do the same.

When you are considering your next purchase of clothing, consider quality selections more than quantity purchases. A few masterpieces that awaken your ‘wow’, your uniqueness and your feelings of an elevated standard will rub off on your overall achievements and fulfillment in life.