Last updated on Jun 15th, 2020 at 09:44 pm
Iconic actress, presenter and model, Boity Thulo, has teamed up with South African fashion brand, Sissy Boy to create a unique capsule collection that personifies her fashion sense and style.
The collection, which sees 100% of Boity’s creative touch, will consist of three individual capsules
The initial capsule will contain 16 pieces, and the following two will have 15 pieces each, and will be revealed over the period stretching September to December.
“Partnering with Sissy Boy on a project such as this one is very special to me. Our aim is for women to feel sexy when wearing the collection. The garments I chose for the initial capsule include jumpsuits, T-shirts and jackets, and were specially designed to celebrate a woman’s curves and build her confidence, which is everything the Boity brand stands for,” says Boity.
“The garments I chose for the initial capsule include jumpsuits, T-shirts and jackets, and were specially designed to celebrate a woman’s curves and build her confidence, which is everything the Boity brand stands for”
The partnership, which was born out of a mutual interest and respect, took off when Boity voiced her desire to venture into the fashion industry, in support of a brand that embraces femininity and encourages a “love yourself” philosophy.
This in turn will allow Sissy Boy to build an even bigger consumer audience, one that Boity has captured.
“The progression into collaborating with Boity was natural. We instantly clicked, as our vision for what we wanted to achieve aligned. She’s young, beautiful and has a good eye for fashion, which is testament to her fame and social media popularity” said Ronald Sassoon, founder of Sissy Boy.
The first capsule collection will be available from 29 September 2016 at all Sissy Boy stores nationwide, online at sissyboyjeans.com, as well as exclusively at selected Edgars branches.