Last updated on Apr 11th, 2016 at 08:49 am

The new Magnum Pleasure Store in Nelson Mandela Square has launched!

From the iconic cities and fashion capitals of the world, the most anticipated pop-up sensation of the year has arrived in Sandton… for a limited time only.

The ‘Make my Magnum’ experience is back in South Africa with a brand new Pleasure Store!

MAGNUM NELSON MANDELA SQUARE opened to the public on 12 March 2016, and will be operating for eight weeks only.

Magnum Ice Cream

A personalised Magnum experience

Come and design your own custom Magnum with luxury ice cream, pure Magnum chocolate dip, and a range of delectable and decadent toppings.

Magnum invites you to create a personalized version of your favourite Magnum flavour

This year Magnum invites you to create a personalized version of your favourite Magnum flavour – Mint, Death By Chocolate, Almond, or White Almond – with a new limited-edition range of toppings.

Made by well-known pastry chef Danielle Postma of Moemas Patisserie, the toppings include ingredients like crumbed chocolate cupcake, mint shortcake, chocolate brownie and frosted rose petals, crushed almond praline and ginger biscotti.

Bring your personal ice cream fantasy to life in the glamorous and stylish environment of Magnum Nelson Mandela Square, then share your creation with your friends and family by taking a selfie at the Magnum Portait Wall.

L-R: Bianca Spinner from Hello Joburg, Steve Steinfeld from The Joburg Foodie
L-R: Bianca Spinner from Hello Joburg, Steve Steinfeld from The Joburg Foodie

A collaboration between fashion and ice cream

Magnum has teamed up with famed South African designer Gert-Johan Coetzee to create the M Collection – a range of designer gowns and luxury fashion accessories, including handbags, sarongs, scarves and iPad covers, T-shirts, dress shirts, socks and wallets, each inspired by one of five Magnum ice cream flavours.

Look out for your Magnum stick with seven-digit code in-store and stand a chance to win M Collection accessories and a shopping spree worth R100 000 in Sandton City and Nelson Mandela Square.

Store details:Interior

  • Find Magnum Nelson Mandela Square at shop L39, Nelson Mandela Square.
  • Follow the signs from the entrance behind the Nelson Mandela Statue.
  • Store telephone number: 081 821 8281

Store opening times:

  • Monday to Thursday: 9am – 8pm
  • Friday and Saturday: 9am – 10pm
  • Sunday: 9am – 6pm
  • Open until Sunday 8 May 2016

Cost:

R45 per MakeMyMagnum Ice Cream experience

For more information, visit http://www.mymagnum.co.za

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