Tim Noakes takes the revolution the UK
They revolutionised the health, nutrition and weight loss landscapes in South Africa with their blockbuster The Real Meal Revolution, published in 2013. Now University of Cape Town emeritus professor Tim Noakes and Cape Town chef and businessman Jonno Proudfoot have taken the revolution to the shores of Great Britain and further afield, with the launch of an international edition, published by Little Brown.
It’s just in time, as the history and science behind LCHF seep into the global collective consciousness. Little Brown has also launched the book in Australia and New Zealand, and sold rights to Germany and the Netherlands. Proudfoot says the publishing house will be “selling global rights non-stop until The Real Meal Revolution is in every country that eats food”.
The environment in Britain is looking receptive, as media headlines warn of obesity and diabetes epidemics crippling the country’s National Health Service. Banting meals are popular on restaurant menus in London, feeding requests for ‘burgers without the bun’. Noakes is off to Europe for a flying visit soon to spread the message.
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