A pram resembling the one used by Prince William and Kate Middleton at the recent christening of Princess Charlotte goes on auction in South Africa soon.

Often described as the ‘Rolls Royce’ of prams, the coach-built Silver Cross baby carriage being auctioned by Stephan Welz & Co in Johannesburg on 5 August dates back to the mid-1900s. The estimate for the pram is between R5 000 and R8 000.

The “Princes Charlotte Effect”

According to local parenting blogger Tanya Kovarsky, images of Princess Charlotte in a similar carriage – in this case, a Millson Prince – have led to a surge in interest in vintage perambulators, prompting Harrods to launch a range of bespoke coach-built prams and the British media to coin the phrase the “Princess Charlotte Effect” to describe how royals and celebrities influence what parents buy for their children.

“During her christening, Princess Charlotte was pushed in a silver wheeled Millson Prince which Queen Elizabeth used for two of her children in the early 1960s. In the UK, there has been a spike in the demand for ’60s-style prams, and one company, Prams With Pizazz, which restores custom-built prams, has new orders for the next few months, according to Mail Online,” says Kovarsky.

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Prams made by the renowned Silver Cross company founded in the UK in 1877 and built under Royal Warrant in the early 1900s have been used by: King George V1 and Queen Elizabeth, the Queen Mother; Queen Elizabeth II, who used a Silver Cross for Prince Charles; and Princess Grace of Monaco.

silver cross pram
The Silver Cross baby carriage being auctioned by Stephan Welz & Co in Johannesburg on 5 August dates back to the mid-1900s.

The revival of vintage fashion

“Given the revival of vintage fashion, furniture and culture in South Africa, the Silver Cross pram going on auction is very much on trend and it will be interesting to see what happens at the sale,” says Stephan Welz & Co. furniture specialist Danielle Orkin.

Going under the hammer

This Silver Cross pram will go under the hammer on Wednesday 5 August 2015 at 10:30am in the morning, as part of the Stephan Welz & Co. Fine Art and Design Auction taking place on the 4th floor, South Tower, Nelson Mandela Square, Sandton, Johannesburg.

Pre-auction viewing is open to the public daily from Wednesday 29 July to Monday 3 August from 10am to 5pm. Catalogues are available from both the Cape Town and Johannesburg offices as well as on the website www.stephanwelzandco.co.za.

Anyone can bid for pieces online via www.the-saleroom.com, a leading portal for live art and antiques auctions. Users of the website can search catalogues and place their bids over the internet in real-time, with live audio and video from the auction room.

For more information, visit www.stephanwelzandco.co.za, contact (011) 880-3125 or e-mail jhb@stephanwelzandco.co.za