On Monday morning, President Cyril Ramaphosa celebrated the country’s success in growing its reputation as a “destination for global business services”…

The President noted that the economic recovery plan is not about returning to what ‘was’, but forging a new economic future that is better, and more dynamic and resilient than before. He celebrated the fact that the country was ranked “first in the world as a destination for global business services”.

This was highlighted in a survey of over 600 executives from eight key sourcing markets, including Australia, Canada, France, Germany, Italy, Spain, the UK and the USA.

“This sector includes call centres, technical support and back and front office services for major multinationals and South African firms,” said the President.

“This is truly a remarkable achievement. In a short space of time, our country has propelled itself from a relatively unknown destination for offshore customer service delivery, in the shadow of large competitors such as India and the Philippines, to the very forefront of the global industry.”

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He identified several key advantages that the country has which make it an attractive destination for business services:

  • First, we have sophisticated digital infrastructure, including mobile networks and high-speed broadband.
  • Second, we have a young, dynamic and skilled workforce that delivers a world-renowned quality of service, along with deep knowledge in technology and financial services.
  • Third, we have a high level of English proficiency.
  • And finally, we are positioned in a similar time zone to our key export markets.

“As we forge ahead with our economic reconstruction and recovery, we must recognise and nurture green shoots such as this.”

We have massive potential

“Too often, we get caught up in our immediate challenges and lose sight of our true potential,” wrote Ramaphosa. “Our country has all of the ingredients that we need for economic success. We only need to recognise these, and put them to use.”


Read the full letter to the nation HERE.