Lux is backing Olympic champion Caster Semenya in her bid to overturn the World Athletics board (IAAF) ruling that bans her from running free unless she takes hormone-suppressing drugs…

This week the company released an animated video in support of Caster Semenya, which says “women should not be judged for how they look”, under the campaign #IStandWithCaster they’ve launched a petition to rally women, and men, to support her noble cause.

Lux believes that “no woman should ever have to be stripped of being a woman,” and are using their brand power to throw some weight behind Caster’s cause.

 

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The partnership is set to garner support for the champion athlete in her bid to overturn the ruling

The ruling by the IAAF prevents the multiple gold medalist from competing in any track event between 400m and a mile (1,6km) unless she takes hormone-suppressing drugs – which will affect her speed and even out the odds of her winning. She has now taken her case to the Human Rights Court in Europe to challenge the decision.

“I encourage everyone to unapologetically claim who they are and never waiver, no matter what. Salute to LUX SA for standing behind me and women all over the globe,” said Caster on Twitter along with the video.

“I am a woman and I am fast!” says Caster in the video.

Since Caster was ousted into the spotlight, she has been a victim of constant judgment and discrimination. She was born with hyperandrogenism, which has a range of hormonal side effects. She is subjected to cruel insults, humiliating sex tests, outrageous smears and even an outright ban.

“But she has always risen above it and continues to fight her fight with dignity,” says Lux.

 

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