Lux is backing Olympic champion Caster Semenya in her bid to overturn the World Athletics board (IAAF) ruling that bans her from running free unless she takes hormone-suppressing drugs…
This week the company released an animated video in support of Caster Semenya, which says “women should not be judged for how they look”, under the campaign #IStandWithCaster they’ve launched a petition to rally women, and men, to support her noble cause.
Lux believes that “no woman should ever have to be stripped of being a woman,” and are using their brand power to throw some weight behind Caster’s cause.
The partnership is set to garner support for the champion athlete in her bid to overturn the ruling
The ruling by the IAAF prevents the multiple gold medalist from competing in any track event between 400m and a mile (1,6km) unless she takes hormone-suppressing drugs – which will affect her speed and even out the odds of her winning. She has now taken her case to the Human Rights Court in Europe to challenge the decision.
“I encourage everyone to unapologetically claim who they are and never waiver, no matter what. Salute to LUX SA for standing behind me and women all over the globe,” said Caster on Twitter along with the video.
I encourage everyone to unapologetically claim who they are and never waiver, no matter what.Salute to @LUX_SA SA for standing behind me and women all over the globe #MyBeauty #MyStrength #IstandWithCasterpic.twitter.com/eccW8XsVt6
— Caster Semenya (@caster800m) April 7, 2021
“I am a woman and I am fast!” says Caster in the video.
Since Caster was ousted into the spotlight, she has been a victim of constant judgment and discrimination. She was born with hyperandrogenism, which has a range of hormonal side effects. She is subjected to cruel insults, humiliating sex tests, outrageous smears and even an outright ban.
“But she has always risen above it and continues to fight her fight with dignity,” says Lux.
Caster Semenya continues her fight! Takes her appeal to European Court of Human Rights #OperationRunFree
Caster Semenya has launched a new bid to overturn the controversial DSD ruling issued by CAS in 2019. #OperationRunFree
“It is about restoring her human dignity and rights to participate and have income from sport, as well as [the] rights of other athletes, who have also been discriminated and prejudiced by the new International Association of Athletics Federations (IAAF) discriminatory regulations that came to effect in 2019,” it
South African athletics star, Caster Semenya was dealt a blow at the Swiss Federal Supreme Court this week when her appeal against rules that require her to undergo hormonal therapy was dismissed…
“Doors might be closed, not locked” – Caster Semenya remains positive despite dismissal of court challenge
Athletics champion Caster Semenya’s appeal against rules which require her to undergo hormonal treatment in order to compete has been dismissed.
“As we celebrate the women in our midst this month, we as the people of South Africa would do well to remember and embrace the preamble of our Constitution in our homes, in our communities, in our schools and in our workplaces.”