Just when we thought we have seen and heard it all we discover that thong jeans are actually a thing.

The pandemic has brought about some of the strangest fashion trends that we will not forget anytime soon.

The name ‘thong jeans’ alone makes one cringe and wonder how this horrible denim trend even came about.

Jeans have been the most popular fashion pieces for centuries – and will be for many more to come. Their diversity and evolution is one of the reasons they have stood the test of time. Sometimes though, fashion designers can miss the mark – especially where thong jeans are concerned.

Thong jeans made their debut in 2017 when they were showcased by Japanese designer Meiko Ban at the Amazon Fashion Week in Toyko. This creation of thong jeans had nothing but seams!

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A post shared by Vibe Kreyol (@vibekreyol)

Over time more styles from this trend emerged – like the cut-out style.

Black cut-out thong jeans from Shein

Blue cut-out thong jeans from Shein

Many thought that the time for thong jeans was over, until recently when this item made a comeback with an updated version of the piece.

As part of Mugler’s Spring/Summer 2021 collection, international models Bella Hadid and Irina Shayk walked the runway in thong jeans. Bella modelled a light blue piece with Irina wearing a white version of the jeans.

The design features Lycra panels which are strategically placed to create the illusion of a thong – very different from the first design of these jeans.

Image: Instagram @bellahadid


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After thinking that the days of seeing thong jeans were long gone, it now seems that this trend just might be here to stay – sigh.