Selling and shopping preloved fashion online creates great business opportunities, while also providing more trendy, sustainable fashion choices. A good listing is the basis for both great buys and great sales!

For sellers, putting in time and effort into creating attractive listings really is worth it and will reflect in your sales. Aune Aunapuu, CEO and Founder of Yaga, a platform for buying and selling preloved fashion online, shares these tips for the perfect listing online that will not only boost your sales, but grow a base of satisfied buyers that will keep coming back for more….

It’s all about the images

Lighting: Ensure colours remain true to life by taking photos of clean, ironed items in natural light, adjusting brightness and tone before uploading.

Background: Use an uncluttered, neat wall or door as a background, so your items pop on the photo. 

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Display items optimally: Lay out the items beautifully or have someone wear them to give shoppers a better idea of the fit.  

Show the full size: Detailed shots are useful, but at least one photo should be in full length.


Images are everything
Images are everything when selling your preloved clothes online.

Listing description is crucial

Details and keywords: Add the name of the item (e.g. skirt/trousers), size, condition (e.g. brand new/hardly used), brand name, colour and other characteristics (e.g. oversized fit/ extra soft material). 

Accurate information: Provide true, accurate information about the condition of the item, any defects it might have and if branded items are authentic.

Right category: Choose a category that best fits the item.

Right price point: Set the price lower than the original purchase price to create a value for the buyer.


Buying and selling preloved fashion
Descriptions are crucial when it comes to listing your products
Copyright: Ekkamai Chaikanta

Market your listing

Let your friends know: Create a Story or a post on social media and let your friends know.

Share your listings: Share your listings on Facebook to buy and sell groups that best fit your items.  

Post an Instagram (IG) story: Make a video and design a Story. If you tag @yaga_za, we might share it with our favourites on Yaga’s official IG account. 

Add your shop link to your Instagram/Facebook profile: You can add one clickable link to your IG profile under “Website” and in Facebook in your “About” section. 


Buying and selling preloved fashion
Share your listing to generate interest
Copyright: milkos


Looking for examples of great listings? Check out Kiss Blush and Tell, Daniela Canny and Ms Paula B for some inspiration. To join the Yaga revolution visit