The supermarket chain is expanding its affordability campaign to include sanitary pads, understanding that it is a necessity for young girls who need to go to school…
Currently, Shoprite helps customers access basic food items and essentials.
- Its R5 bread subsidy has remained in place, with no increase since 2016.
- In 2017 Shoprite introduced a range of R5 deli meals.
- Now Shoprite is launching a R5 pack of sanitary pads to help keep young girls in school.
The pads are manufactured locally, the pack contains eight individually wrapped maxi pads, and are available exclusively from Shoprite and Usave supermarkets for just R5.
According to Shoprite, “many people have come to disregard the R5 coin’s purchasing power” – and who can blame them with today’s current cost of living. “Shoprite continues to look for ways to stretch it further, by selling food and other essentials that require just a single coin.”
Shoprite’s flagship R5 item, the 600g in-house brown bakery bread, still retails for only R4.99 – the same price as when it first launched in April 2016. Over the past five years, there has been zero inflation on this product – and stores have sold more than 266 million loaves.
In 2017 Shoprite introduced its hot meals from the deli at a discounted price so that cash-strapped consumers with only R5 in their pocket can afford to eat. Just in the last 12 months, stores have served more than 23 million meals to customers for R5 or less, with the three most popular being; vetkoek, a chicken hot dog or a fried egg & tomato sandwich
And since the start of the national lockdown, the Shoprite Group has intensified its food security efforts, donating more than R100 million in surplus food to organisations spearheading several critical initiatives around the country.
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