Britain’s Prince Harry, Duke of Sussex, is in the C-suite.

BetterUp Inc, a San Francisco-based startup that provides online professional development coaching and mental-health counselling, announced in a blog post on Tuesday that Harry has been named as its new chief impact officer.

BetterUp announced last month that it had raised $125m in series D funding, boosting its valuation to $1.73bn – firmly in “unicorn” territory defined as a private startup with a valuation in excess of $1bn.

The Wall Street Journal first reported Harry was joining the mental wellness firm.

“As a member of the BetterUp executive team, Prince Harry will expand on the work he’s been doing for years, as he educates and inspires our community and champions the importance of focusing on preventative mental fitness and human potential worldwide,” said Alexi Robichaux, co-founder and CEO of BetterUp.

Here’s what Prince Harry said he’d be doing in his new position:

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  • Driving advocacy and awareness for mental fitness. We can and will elevate the global conversation around our mental health. What we’re doing is about equipping people to thrive. Whether you’re performing at the highest level, or want to get to the next level, or just want to get started, it’s all about having the specialised resources, preparation, and human connection to back you up — whatever the challenge.
  • Guiding BetterUp’s social mission and impact to bring the science of peak performance and human potential into the hands of people worldwide.
  • Influencing the vision of BetterUp’s platform, community, and member experience. I’m excited to help shape their already extensive library with content and resources on mental fitness and to share new stories and voices. To start, I’ve invited BetterUp to work with ‘Peak State: Mental Fitness’, a platform I helped establish which provides practical online tools to enhance our mental fitness.
  • Expanding BetterUp’s global community of thought leadership, coaches, customers, and members through outreach and strategic planning.

The couple have both struggled with mental health

Prince Harry has spoken openly about his mental health struggles following the 1997 death of his mother, Princess Diana, in a Paris car crash.

Harry’s American wife, Meghan, the Duchess of Sussex, disclosed in a high-profile interview with Oprah Winfrey broadcast earlier this month that the stresses of royal life had led to her have suicidal thoughts.

“I firmly believe that focusing on and prioritising our mental fitness unlocks potential and opportunity that we never knew we had inside of us,” Harry said in the BetterUp blog post, adding that he had personally worked with one of the company’s coaches and made the service available to employees of Archewell, the umbrella name for the couple’s foundation and their audio and video production companies.

Sussexes will not be returning to work for the royals

Buckingham Palace announced in February that Harry and Meghan told Queen Elizabeth II that they would not be returning as working members of the royal family, formalising a split initiated in January 2020 when the couple announced they would step back from their roles as senior royals.

Since then, the couple has made California their home and inked multiyear deals with Netflix and Spotify.




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