Last updated on Jan 27th, 2021 at 08:07 pm
In an unpopular move, SABC 2 has announced that its two biggest soapies will only be airing for three days a week from later this year.
Weekdays are about to change for fans of SABC 2’s flagship soapies, 7de Laan and Muvhango after the channel confirmed that both shows will now be airing for three days a week, rather than five as they are currently. The decision was made in light of SABC 2’s recent financial challenge as the national broadcaster undergoes a cost-cutting exercise for the foreseeable future. Fans have not taken extremely kindly to the news.
7de Laan and Muvhango announce new airing schedules
It’s a move that nobody saw coming, especially considering that both of SABC 2’s biggest soapies have enjoyed a strong start to 2021. In a bid to freshen up its appeal to new audiences, Muvhango invited Limpopo-born star Sho Madjozi to add some star power to its storyline, while also introducing new characters to the fold. 7de Laan has also generated talkability in the first month of the new year and it looked as if the future of both shows was bright.
However, the problems for both soapies exist beyond their respective productions. The financially challenged SABC has had to make some difficult decisions in a bid to stay afloat following years of poor returns and at the end of last week, the broadcaster made another potentially unpopular move.
It was announced over the weekend that both 7de Laan and Muvhango would have their broadcasting days cut down and the soapies will now air from Monday to Wednesday. In Muvhango’s case, another Limpopo-based production Giyani: Land of Blood will be given additional airtime on Thursdays and Fridays.
Muvhango will now be on the screen Three days a week from August 2021 at 9PM from Monday-Wednesday, Paving a wat for Giyani, Land of Blood to take Thursday-Friday Slot at 9PM pic.twitter.com/gSBZaH43vm
— Gret-N (@gretchen_ndou) January 22, 2021
Fans react as Production companies set the record straight
It’s safe to say that the news didn’t go down too well on social media. Fans were in dismay after the announcements were made, even if they still have close to 8 months until the changes take effect.
— Borahae (@The_Marissa_) January 23, 2021
Danie Odendaal Productions, the production company behind 7de Laan released a statement which read, “We wish to reassure you of our unwavering commitment to continue producing relevant, informative and entertaining content. Our upcoming storylines are filled with inspiration, humour, drama and love matches that’s sure to get you talking.
Until a time comes when we get to see you all on our roadshows again, we will enjoy engaging with you on all our social media platforms where we’ll continue to give you additional insight into our world.
Thank you for your continued support of the show,”
Do you think that both soapies will have a long-term future following these changes?