Last updated on Feb 17th, 2021 at 03:24 pm

Stretch marks are not only one of the biggest post-pregnancy beauty complaints, but also one of the biggest fears when it comes to bodily changes.
However, there are things you can do to prevent, or at least minimise the effects.

Tips to keep in mind

  • If your mother or grandmother suffered from stretch marks due to pregnancy, you’re going to have to be extra vigilant and consistent about your stretch mark prevention routine, because the chances are you will have a similar experience.
  • Stretch marks are rarely painful or itchy. In fact, you may not even notice you have them for quite a while. Besides their appearance, they don’t present any other symptoms that would be cause for concern.
  • They begin as linear red streaks and eventually mature into linear white lines.

Treating stretch marks

There are differing views when it comes to the treatment of stretch marks with some believing genetic predisposition means there is nothing much one can do in terms of prevention. However, other studies show that major improvements can be made with consistent care and early treatment.

Six products to help you fight the stretch mark war

1.Mama Mio Goodbye Stretch Marks, R775 for 100ml
Visit or for a stockist near you
The ingredients used in Goodbye Stretch Marks have clinically been proven to reduce stretch marks by over 70%. You have to use Goodbye Stretch Marks 3 times a day for 12 weeks in order to get the results you want.

2. Johnson’s Pure Tissue Oil, R42.95 for 60ml
Available from Clicks, Dis-Chem and selected retail outlets including Pick n Pay, Shoprite and Spar
Johnson’s Pure Tissue Oil is designed to assist your skin in coping with the challenges of pregnancy and helps restore its natural beauty.

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3. African Extracts Rooibos Tissue Oil, R53.49 (60ml)
Available from leading retailers and pharmacies

This oil helps reduce the visible signs of ageing and can be used to treat and prevent stretch marks.

4. Magnolia Tissue Oil, R14.99
Available at selected Pep stores

This enriched tissue oil with added omega 3 and vitamin E oil is suitable for everyday use to provide full protection for all skin types.

5. Cosmetiq e Vitamin E Oil, R340 for 25ml
Available from

This is excellent for the treatment of many skin ailments like blemishes, itchy rashes, psoriasis, flaky scalp and even lupus. You can add a little to your bath to help reduce stretch marks or use it as a nipple soother for tender breasts if you’re breastfeeding.

6. Palmer’s Tummy Butter, R47.50 for 125g
Available from Dis-Chem and Clicks stores nationwide

The Palmer’s Stretch Mark range is formulated with Bio C-Elaste™ complex which helps improve the skin’s elasticity and moisture and helps reduce the possibility of developing stretch marks.


Working on getting your pre-pregnancy body back? Try these products

Lancome Slimissime, R475 for 200ml
Lancome Slimissime targets existing cellulite and combats its reappearance.

NIVEA Q10 Firming Body Oil, R99.99
Available from Clicks, Dis-Chem and other leading retailers

I’ve been using this product since December last year and have definitely seen an improvement in the cellulite department. I apply the oil to my entire body before bedtime. It has a lovely fragrance and my skin feels smooth and moisturized the next morning. (Xanet van Vuuren – Digital Editor)