We baked more, we watched more Netflix, and South Africans clearly ditched their usual clothing choices for a far more ‘relaxed’ vibe…
This is according to stats released by RunwaySale. The online shopping company saw a 32% year-on-year increase in the sale of underwear on its site. “This could be attributed to the recent surge in ‘lounge wear’ or the popularised ‘work from home’ fashion trend,” says Rob Noble, COO at Runway Sale.
But Durbanites and Capetonians have significantly different taste in undergarments according to the retailer. And surprisingly, Gauteng buyers go for cost-effective multipacks. The most popular size for panties sold is Large, and the most popular bra size is a 34C.
Durban women prefer sticking to the trusty, classic underwear pieces.
The online retailer released data which reveals that the women of KZN for example, are more likely to opt for a wine red classic lace bra paired with black bikini briefs.
The women of Cape Town on the other hand, prefer coral and black bikini briefs, as well as white high-waisted briefs – which are comfortable no matter the need.
Moving up north, the ladies of Gauteng prefer cost-effective purchases such as multipacks – these are particularly popular with the women based in Midrand.
This makes for a sensible choice of undies for anyone who isn’t looking to splurge on underwear, and simply prefers a good quality pair of knickers, sans the aesthetics and frills as popularised by the Angels.
Online shopping provides evidence that women in suburbia have distinct preferences in their choice of underwear.
While Sandton’s best seller is the black lace bra, Bellville prefers dependable nude seamless shapewear.
Over in Modderfontein, women are clicking ‘Add to cart’ on bikini briefs, while Douglasdale ladies opt for playful pink floral high-waisted briefs.
“We have gauged that South African women on the whole prefer opting for simpler, more practical underwear garments that will make them feel comfortable in everyday life. The top three winning choices are navy and black high-waisted briefs, white and navy basic support bras, and red and white classic lace bras,” says Noble.
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