Five years and 16 employees after he founded the first Sneaker Shack in Johannesburg, Lolo Ndlovu is setting up operations in Cape Town…
“Sneakers tell stories – whether it’s on trails up the mountain or walks along the promenade; at pop-up art exhibitions or in secret gin bars. Each pair has its own adventure; each has its own journey,” says Lolo Ndlovu, Founder of The Sneaker Shack.
The entrepreneur has been carefully curating his business for half a decade, and is now ready to take his concept to the sneakerheads in the Mother City. “We have been careful not to grow too quickly, and rather expand organically where our customers are taking us. 20% of our online traffic comes from Cape Town and there is a massive sneaker culture,” says Ndlovu.
What exactly does the Sneaker Shack offer?
Professional footwear cleaning by trained technicians within 48 hours!
“One of our sustainability goals is to decrease the amount of shoes that end up in landfills each year,” says Ndlovu.
But you don’t have to be a dedicated sneaker enthusiast to need Ndlovu’s services. “We have a diverse customer base,” she says. “From super-moms to young, upwardly mobile people, creatives, corporates that enjoy an active lifestyle.”
“Basically, we are for people who see sneakers as more than just a ‘shoe’.”
Doing good while cleaning sneakers
The business believes in a more sustainable future, and promoting a healthy and active lifestyle.
Expanding to Cape Town is also a way for The Sneaker Shack to build momentum for Project Run, their CSI initiative which aims to empower South Africans through sport.
“We want to encourage our people to think twice before they throw those unwanted kicks away. We live in a society where many people cannot afford to get their own pair of running shoes, so have made it our mission to be a drop off point for shoes. We clean them and pass them on to those in need, looking as good as new!”
Look out for the new Sneaker Shack in CT in January
The new store will be located in Kloof Street Village on the corner of Rheede and Kloof Streets. “We want to be accessible for the entire Mother City, from the most avid trail runners to the city sneakerheads.”
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