Jennifer Lopez has unveiled her new JLo Beauty brand. The 51-year-old megastar took to Instagram to announce the launch date of January 1st for her upcoming line, with a series of smouldering promo shots, showcasing her glowy complexion.

And alongside a GIF of a rose gold liquid moving around the words “JLO BEAUTY”, she added: “JLO BEAUTY DROPS 1/1/21. Get early access 12/8. #linkinbio to sign-up. Are you ready for THAT glow?”

The ‘Second Act’ actress also admitted that it’s been her dream for three decades to have her own skincare range, whilst she discussed her motto that “beauty does not have an expiration date”.

She captioned a video promo: “This isn’t just a passion project, it’s a 30-year dream. I can’t wait to share my skincare secrets with you!! JLO BEAUTY DROPS 1/1/21. Get early access 12/8. #linkinbio to sign up. @JLoBeauty #JLoBeauty #BeautyHasNoExpirationDate @jasonbergh (sic)”


Subscribe to our Free Daily All4Women Newsletter to enter

View this post on Instagram


A post shared by Jennifer Lopez (@jlo)

In the clip, she explained further: “As women, people are so ready to write us off.

“I just kept waiting for that to happen and then I realised, ‘No, I’m not going to let that happen.’

“It’s about being limitless. It’s about being powerful and understanding that beauty really doesn’t have an expiration date.”


View this post on Instagram


A post shared by Jennifer Lopez (@jlo)

As well as being known for her radiant glow, Jennifer also released her own perfume called just that back in 2002.

And fans will finally get to know the secrets behind her skincare routine when JLo Beauty launches in January.

Meanwhile, the unveiling of JLo Beauty came as the ‘On The Floor’ hitmaker was crowned the People’s Icon at the E! People’s Choice Awards on Sunday.


View this post on Instagram


A post shared by Jennifer Lopez (@jlo)

Win a Bramley Cosmetics hamper worth R500

Stand a chance to win a Bramley Cosmetics hamper worth R500!…

lose-up Of A Worried Woman Holding Comb Suffering From Hairloss

How to have strong and healthy hair after 40

Reviving thinning hair has become a thriving industry with extensive research into the causes and cures for thinning hair. We spoke to Dr Wolffe’s team about how to keep your hair healthy and strong after you hit the big 40…

George Clooney is worth $500m, but has been cutting his own hair for 25 years!

George Clooney hasn’t visited a barber for over 25 years because he just cuts his own hair.

Close-up foot of nail fungus

Why do my toenails look weird?

If your toenails suddenly look weird, smell weird or feel weird, it could not only make you feel uncomfortable about the appearance of your feet but also cause concern for your health and the health of your feet…

Rebel Wilson hits weight loss goal – We are SO inspired by her epic journey!

Rebel Wilson has hit her weight loss goal of 75kg! Some serious #NewYearsResolutionInspo here!

Author: BANG Showbiz