Mzansi Magic’s famous soapie Isibaya’s could be numbered after reports this week claimed that the soapie is about to face the boot for a number of reasons. M-Net’s PR team has refused confirm or deny the reports.
After nearly seven years on our television screens, Mzansi Magic’s Isibaya could be coming to an end very soon – that’s if you believe the latest chatter from the rumour mill.
Reports in many of this week’s local tabloids have suggested that the popular soapie might be seeing its final days due to a number of different factors and fans of the show can’t stomach the news – especially if it turns out to be true.
Reasons behind Isibaya’s possible cancellation
Local publication Daily Sun was the first to run with the news that one of SA’s favourite weekday soapies could be facing the axe. According to the publication, Isibaya has not been attracting the kinds of ratings that would represent success for its timeslot. In fact, Isibaya is no longer in the top 5 of most viewed programmes on DSTV; with its sister soapie, The Queen comfortably taking up the #2 spot with Jub Jub’s infamous You Promised To Marry Me holding the fifth position.
Sources revealed to Daily Sun, “Unfortunately, the channel has decided not to renew the show for another season because it doesn’t see a return on investment”.
The cast has also seen some dramatic changes over the past few months. Although big stars such as Enhle Mbali have joined the roster, other big names, such as those belonging to Menzi Ngubane, Nomzamo Mbatha and most recently Siyabonga Thwala have all said their goodbyes to the Bhubesini faithful.
M-Net responds; Mzansi reacts
With speculation around the show’s future growing by the day, M-Net’s representatives were compelled to issue a statement. Their director of local entertainment show said to the media this week. Speaking to TshisaLIVE, Nomsa Philiso said ‘’Every year before we recommission the great shows to broadcast on Mzansi Magic, we conduct a review of all shows, using a variety of metrics as standard practice in the industry to ensure the decision to renew contacts is well informed. The review is not exclusive to Isibaya and an announcement will be made in due course”.
Meanwhile, some of Isibaya’s most loyal fans did not take extremely well to the news that they might need to find something else to watch at 8:30 PM on weekdays. However, many other neutrals believed that the time had finally come for the long-running soapie to bow out of primetime television.
Read some of the reactions from Twitter below:
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