First it was chocolate log, then it was Nestlé Milkybar Peanut, now another iconic name is being discontinued…

According to the Coca-Cola Company, the TaB beverage is one of the products that it has been identified for discontinuation over the next two years. TaB was the company’s first ever ‘diet’ soft drink and became a cultural icon in the 80s. However, its popularity has dwindled over the years.

Cath Coetzer, global head of innovation and marketing operations, The Coca-Cola Company says that the company plans to retire TaB globally.

“This move is part of a global portfolio refresh, prioritising category-leading brands with the greatest potential for scale,” says Coetzer.

RIP: More Nestlé chocolates to be cut from shelves

Subscribe to our Free Daily All4Women Newsletter to enter

“Thinking Differently”

“We’re challenging ourselves to think differently about our brands to accelerate our transformation to a total beverage company,” says Coetzer.

“This isn’t about paring down to a specific number of product offerings under our brands. The objective is to drive impact and growth. It’s about continuing to follow the consumer and being very intentional in deciding which of our brands are most deserving of our investments and resources.”

What ‘diet’ sodas are still available?

“For those consumers who prefer low calorie / low kilojoule, caffeine-free beverages, we continue to offer Coca-Cola No Sugar No Caffeine in South Africa,” says Coetzer.

The company hasn’t decided on the exact date that the TaB line will be discontinued, so if you’re a fan of the iconic drink, stock up your shelves ASAP, before it’s gone.

Goddess Cafe

5 Loveable lunch spots to treat your mom to this Mother’s Day

If you’re looking for a loveable lunch spot to treat your mum in Gauteng this Mother’s Day check out one of these five awesome options.

Drink up! What’s new on the beverage scene this autumn

Drink up! What’s new on the beverage scene this autumn

Looking for something to give your tastebuds an adventure this season? Here’s what’s new on the beverage scene…

Boost your immune system with rooibos tea this winter

Boost your immune system with rooibos tea this winter

With the COVID-19 pandemic still very much with us, and the season shifting towards winter in South Africa.

Groom and bride in white dress cut layer naked wedding cake, decorated with fresh pink roses and lily

Basic questions you should ask your wedding cake baker

Wedding cake wizard, award-winning TV chef and cookbook author shares with us how to make your wedding cake absolutely whimsical.

girl holds a banana in her hand and shows thumb up with the other hand. copy space

How a banana before bed could help you sleep better

If you suffer from insomnia, or struggle to fall asleep when you go to bed, the answer to your woes could be in your pantry…