Last updated on Jun 23rd, 2021 at 03:48 pm

This month saw Mrs SA semi-finalist, Zama Bekwa become the latest voice and face to officially join the evolving Salome #BreakTheSilence movement spearheaded by 3Sixty Biomedicine…

This glamorous and passionate wife and mother from Bryanston in Gauteng, chose to partner with 3Sixty Biomedicine because of her desire to help other women speak openly about common but taboo female health issues, based on her life experiences.

“This new partnership with 3Sixty Biomedicine, and more specifically the Salome range, comes at the perfect time with October being Infertility Awareness Month as well as Pregnancy and Infant Loss Awareness Month,” explains Bekwa.

“After my experience with my son being admitted to ICU after birth and almost losing his life due to deprivation of oxygen and now having developmental issues, I was motivated to start a community project called the ‘Khwezi Project’. I am passionate about finding ways to normalise conversation around the often ‘taboo’ topics of infant loss as well as infertility, especially in the more rural and impoverished areas of South Africa”, says Bekwa.

Helping educate women about female health issues and treatments

The inspiring Mrs SA semi-finalist is eager about the new partnership and hopes that together they can help educate women about various female health issues and possible treatment options – with a particular focus on infertility. Since the #BreakTheSilence movement started in August 2020 it has evolved from an awareness campaign focussed mainly on polycystic ovary syndrome (PCOS), that impacts infertility, to also include awareness around other common health issues that women suffer from – such as heavy menstrual bleeding and menstrual pain.

With an estimated one in six couples in Africa being affected by infertility, which equates to around 8 million people in Southern Africa alone, and 8 – 13% of women affected by PCOS that is often linked to infertility and other serious conditions, 3Sixty Biomedicine’s CEO, Walter Mbatha, feels the importance of the work they are doing with the likes of health experts and now Zama Bekwa through the #BreakTheSilence campaign cannot be emphasised enough.

“We are grateful to have Zama on board as one of our latest #BreakTheSilence ambassadors,” says Mbatha.

“Her story and passion to help other women who have or are currently struggling with serious and often debilitating health issues, like infertility is nothing short of inspiring. It’s no wonder that a woman of her calibre who has demonstrated such bravery and compassion has made it to the semi-finals of the Mrs SA competition. We are excited about our collaboration with Zama as she embarks on the final part of her journey in the Mrs SA pageant and we wish her every success in her campaign to be our next Mrs SA!” enthused Mbatha.

Breaking the stigma

“In my journey as a Mrs South Africa semi-finalist, I would like to tackle women’s health issues, with a particular focus on fertility-related conditions. I feel that this is not a topic that has been focused on a lot and, through this journey, I would like to #BreakTheSilence and #BreakTheStigma on fertility issues. I can relate to the issues given the challenges I myself faced with my last pregnancy. It is a journey that sadly many families are going through and as such, discussing this openly should become a norm so we can share information and find solutions. Let’s #BreakTheSilence!” concluded Bekwa.

The Salome range of products are based on herbal extracts to help people suffering from infertility linked to Polycystic Ovary Syndrome (PCOS), heavy menstrual bleeding (Menorrhagia) and menstrual pain or discomfort (Dysmenorrhea).

The Salome Fertility, Salome HMB and Salome Menstrual Pain products are available online at, and in all Alpha Pharm outlets and pharmacies nationwide.

For more information about Salome Fertility or the Salome range, go to  or connect on social media:

READ MORE about the #BREAKTHESILENCE campaign below:

Don’t take a “fat chance” with your fertility this festive season

During lockdown, we saw many people taking self-care seriously because of the much-needed benefits it provided for people’s mental and physical well-being.

SA consumers to be tickled pink this Black Friday – Big discounts on Salome range!

This Black Friday is ‘Pink Friday’ with 3Sixty Biomedicine – Get 35% off any of their Salome range when two or more products are purchased via their website!

Mrs SA Semi-finalist Zama Bekwa

Mrs SA Semi-finalist Zama Bekwa partners with Salome to #BreakTheSilence around infertility and PCOS

This month saw Mrs SA semi-finalist, Zama Bekwa become the latest voice and face to officially join the evolving Salome #BreakTheSilence movement spearheaded by 3Sixty Biomedicine…

#BreakTheSilence campaign: Continuing the PCOS conversation on social media

#BreakTheSilence campaign: Continuing the PCOS conversation

For more information about the 3Sixty Biomedicine hosted Facebook and Instagram live chats and other forums featuring health experts and #BreakTheSilence ambassadors, visit the Salome social media platforms.

PCOS Awareness Month: Managing symptoms & seeking help #BreakTheSilence empowers millions

It is estimated that 8 – 13% of women are affected by PCOS, many of whom may not know enough about the disorder to recognise the symptoms, seek medical help, which will assist with diagnosis and secure the help they so desperately need.

While All4Women endeavours to ensure health articles are based on scientific research, health articles should not be considered as a replacement for professional medical advice. Should you have concerns related to this content, it is advised that you discuss them with your personal healthcare provider.