Last updated on Oct 18th, 2020 at 09:20 am

Is Khloe Kardashian morphing into Beyonce? According to some, the answer is ‘yes’

And the reality TV star’s rumoured heavily filtered face has everything to do with it, claim social media users.

Khloe was this week announced as the celebrity ambassador for make up box service Ipsy.

Unfortunately the news didn’t go down as expected and both the brand and the star received backlash over what followers claimed was her ‘plastic’ face.

“That’s not make up that’s plastic surgery”, commented one follower, whilst another added: “How about using every day women in all walks of life as your brand ambassadors? That’s who you sell too”.

A third added: “What ever happened to REAL women? I was thinking of canceling. Now I’m sure I will.”

A number of tweeps also likened Khloe’s pics to superstar Beyonce, whose face they claim the star is trying to ‘copy’

See what they had to say…

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Lewis Hamilton has unveiled eight sexy songs that will appear on his debut album, which talk about drinking too much, sleeping with women and pulling on a night out.

Oooops! Kerry Katona’s son racked up an R11,700 bill on his Xbox

Kerry Katona’s son ran up a £550 bill “buying extras” on his Xbox, leaving the former Atomic Kitten singer furious.

Jamie Lynn Spears opens up about teen pregnancy – “I tried to do the best that I could”

‘Zoey 101’ star Jamie Lynn Spears tried to “hide away” after revealing her teenage pregnancy so she could shield her daughter from the spotlight.

It’s all about that… “baby” – Meghan Trainor expecting a little boy!

Meghan Trainor is expecting a baby boy.

Kim Kardashian West’s “secret” 40th birthday celebrations are going to be epic

Kim Kardashian West is to celebrate her 40th birthday on a private island.