(Compiled by Nikita Coetzee)
While the world battles the coronavirus, many have turned to one instrument as a source of companionship – the guitar…
Isolation and social distancing brought on by the pandemic has led people to pursue new hobbies as a way of passing time and even aiding with stress, and it seems strumming a guitar has been the top pick for most.
Speaking to the New York Times , Fender Musical Instruments Corporation chief executive, Andy Mooney, said that the company had sold more guitars in 2020 than they have in their entire history.
“We’ve broken so many records,” Andy told the publication, adding: “It will be the biggest year of sales volume in Fender history, record days of double-digit growth, e-commerce sales and beginner gear sales. I never would have thought we would be where we are today if you asked me back in March.”
Fender has also noted an increase in the usage of their guitar-instruction app since the pandemic hit.
This week on Fender Play LIVE: @jenneedsanap and @EugeneEdwards25 are breaking down @billieeilish‘s biggest hits that you can learn on guitar and ukulele! Set a reminder to tune in @ 5 PM PT: https://t.co/mrb0HQTzHq pic.twitter.com/j6oS5Mo2Bx
— Fender (@Fender) September 9, 2020
According to the New York Times, 20% of newcomers are under 24, while 70% are under 45.
A large percentage of those who have discovered a new love for guitars are also female.
We teamed up with Fender artists to share their favorite riffs, techniques and tips. Watch as Gina Gleason (@YourBaroness) goes over her approach to bends, trills, and hammer-ons.
— Fender (@Fender) September 6, 2020
READ MORE inspiring stories below: