It’s a video that’s been trending all week long on a somewhat controversial topic – white privilege – and some of SA’s biggest stars are giving it the thumbs up

eTV news anchor Melanie Rice shared her thoughts on the issue live on air during a broadcast in relation to another topical and trending news story -.the Clicks hair saga and it’s racial implications.

The white female news reader spoke out about the implications of a TRESemme hair advert uploaded on the Clicks website, which caused widespread backlash over it’s ‘racist’ undertones.

Read more: TRESemme is cancelled – Clicks will replace products with locally-sourced brands

Melanie can be heard saying in the viral clip: ““I’ll tell you why I believe this story belongs in the headlines. Every day I am reminded through popular culture and through my environment that my whiteness matters, that it is seen, that it is accepted and it is respected and it’s reinforced through television, movies and advertising.

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“I have always worked in an environment of diversity. Many of my white friends do not. Many live in bubbles of privilege…The conversations and friendships I am privileged to have, have made me aware of the daily microaggressions that are hoisted on people of colour all the time.”

Somizi shared the video on his Instagram with the caption: “loud and clear… dear white people please listen”

And celebs like Atandwa Kani, LeAnne Dlamini and Ayanda Thabethe – also showed their approval to the clip.

Watch it below…


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Read more: “This is disrespectful to black lives” – Zozibini Tunzi & other celebs react to ‘racist’ Clicks hair ad

Meanwhile Somizi has also shared his views on the hair ad, claiming “black people are too forgiving”

He says in a clip posted to his Instagram account: “They’re not the first ones and not the last ones either…we tolerate bulls*** and we forgive too quickly.

“Racists know they can get away with murder….today they can call you k***** and tomorrow they apologise and move on”.

Somizi also claims there’s a “little bit of truth” in the controversial ads.

“People treat you how you would treat yourself…we are hurt because they’ve told us what we don’t want to hear…however, it doesn’t make it right.

“Like it or not, there’s a little bit of truth in it….”

Watch the video in full below:


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