Following the backlash of a ‘racist’ Tresemme hair advertisement which was flighted on their website last week, a number of celebrities have spoken out about the Clicks hair saga which has dominated headlines ever since

In what was deemed ‘racially insensitive’, Clicks ran a series of Tresemme ads which portrayed black women’s natural hair as ‘dull’, ‘damaged’, ‘frizzy’ and dry’. On the opposite end of the spectrum, pictures in the ad showcased white women’s hair as ‘normal’ and ‘fine’.

Social media had a field day with the outcry, calling on the public to boycott the retailer and the Tresemme hair range.

And even celebs had their say too…

Miss Universe Zozibini Tunzi, who is a fervent natural hair advocate, was one of the first to react, tweeting her disappointment at the incident

She posted: “Not only is this disrespectful to black lives, it is also evidence of an absence of representation and diversity within the organization.

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Clicks dragged for “racist” hair ads, issues “unequivocal apology”

“And we are talking about a South Africa with a population of about 80% black people”.

Pearl Thusi, who owns natural hair care brand Black Pearl, which is sold at Clicks stores, called for change in top management.

She posted on her Instagram account: “The conversation is much bigger and this catalyst will hopefully in having the more difficult conversation of what is happening at the highest in corporate levels on businesses. We all hope for the best outcome for the black people of South Africa and a way forward that will have even more inclusivity and fairness”.

Other stars like Nandi Madida, Claire Mawisa, Coconut Kelz and more also shared their opinions…

Meanwhile tweeps are calling out social media influencer Sarah Langa – who is a Tresemme ambassador – to speak out on the issue.