It’s never too early to teach your child about saving – and investing – and Anele the squirrel is here to help…

Foord Asset Management has published a beautiful children’s picture book about saving and investing. Titled More Than Enough, the book (which is distributed free to anyone who wants one), has now been translated in three additional languages and is available in isiXhosa, IsiZulu, Afrikaans and English.

More Than Enough is a story about a young squirrel who sets out with her mother one autumn morning to collect acorns.

There is no jargon. No reference to money. And not a hint of greed

Beautifully illustrated, this simple story is about acorns and why our squirrel family collects them – to eat, to enjoy, to share, to save and to grow for the years to come.

The book is the first in a planned series which targets the very youngest generation of South Africans in an education initiative that reaches out with clear, yet creative messaging about investing. The series, authored by Foord’s communications manager Christina Castle, will explore concepts such as time, saving, income generation, compounding, diversification, risk, patience and investing for the long term.

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“These are the basic investment principles that we drive at Foord,” says Castle. “If you understand and embrace these principles from an early age, you can only be set on the path to successful investing.”

“Foord is passionate about teaching children (and their parents) the importance of investing for the long term,” says Castle. “What better way to do it than with a beautifully illustrated children’s book that can be read repeatedly? It is the perfect platform for parents and teachers to start the conversation about investing and, more importantly, to keep having that conversation.”

“Because we want to reach out to all South African children it was essential that the book be translated. It is not common to find an educational children’s book such as this available in a multitude of South African languages but it is imperative if we are to get the messaging out as widely as possible.”

A passion project, Foord has been distributing More Than Enough to libraries and schools throughout the country and to anyone keen to build a culture of investing and saving in South Africa. Foord has aalso partnered with a South African non-profit organisation, Wordworks, to distribute 40 000 copies to Grades R and 1 learners.

For more information, or to request your free copy of More Than Enough contact info@foord.co.za. The translations can also be found as PDFs on www.foord.co.za/publications

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