Fashion icon Karl Lagerfeld once said, “sweatpants are a sign of defeat. You lost control of your life so you bought some sweatpants”

…well “apparently not Karl”, said 2020!

Celebrities and fashion trendsetters are proving this statement wrong, and are putting chic and class back into comfortable loungewear items.

Neutral monochrome pieces, modern kimono robes, matching tracksuits, athleisure-wear, cardigans, and jeggings have been the perfect bridge between a Zoom meeting with colleagues and lazing around at home, making this trend purposely practical for the new work-from-home life.

For years, fashion designers have preached style over comfort, but have rarely considered that you can look good and be comfortable at the same time. One of the most defining aspects of work is the dress style. People have started realising that comfortable clothing builds confidence and increases productivity.

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“The pandemic might have disrupted the only way of living that we knew, however, people are now getting into the new swing of things. With more than 60 days on lockdown, people have created new routines that give them the energy to be productive and leave them inspired, and that includes getting dressed, which serves as a form of purpose in their lives”, says Monica Ebert from wool athleisure brand, Core Merino.

“Lounging in style” is how celebrity and businesswoman, Kim Kardashian, described the new trend

This trend is timeless and comes with the environmentally friendly fashion standard that encourages people to invest in high-quality, low-impact pieces.


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Monica added: “Clothing directly affects our moods and attitudes, that is why it is important to invest in long-lasting and high-quality clothes. There’s a healthy amount we pay for these kinds of garments, however, versatility and comfort are the rewards you’ll reap.

“With fabrics such as merino wool, that help you regulate body temperature and keep you dry as the fibre naturally absorbs and releases moisture, it’s guaranteed value for money.”