Gucci has unveiled its new sustainable range with the help of Jane Fonda and Lil Nas X
The Italian luxury brand have launched the campaign for their Off The Grid line, which is the first collection from Gucci Circular Lines, designed by Alessandro Michele using recycled, organic, bio-based and sustainably sourced materials.
The campaign features iconic talent from several areas of the industry, including actress and activist Jane Fonda, rapper Lil Nas X, singer King Princess, Japanese guitarist Miyavi, and environmentalist David de Rothschild.
Clothes in the range are produced under Gucci’s carbon neutral commitment, which means the fashion house works to reduce its greenhouse gas emissions as much as possible across the supply chain, as well as offsetting the emissions they do produce through projects that support important forests and biodiversity.
Designer Alessandro said in a statement: “The collection is the result of teamwork; everybody brought something to it. And in the campaign, too, there is this idea of dialogue among people building something new. I imagined that we could build a treehouse in a city centre, all together, like kids playing in the park. Because all of us need to build this house or to find out that our planet exists, even where it seems it’s not there, or it’s far away.”
Whilst Miyavi added: “We are all living on this planet and then we need to give back to this planet. Technically everything should be sustainable and then recycle, even after we die. So, even the gear and materials, or even the clothes, I think now is the time to think about what’s the right path, what’s the right thing to do as a human being.”
The line is comprised of various sizes of bags, purses, and wallets, as well as six pairs of shoes, three hats, two pairs of pants, and three different jackets.
Prices of items in the collection range from $1,500 (R26 000) for the Off The Grid Backpack, to $175 (R3000) for the line’s card holder.
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Academy Award-winning actress, producer, author, activist and founder of #FireDrillFriday @JaneFonda appears in #GucciOffTheGrid campaign, the new collection by @alessandro_michele designed for those mindful of their environmental impact. #JaneFonda says the climate crisis is the defining issue of our time. “Demand that your government officials invest in clean energy infrastructure. Global economists agree that it’s the top investment we can make, both in terms of climate benefits and having the highest stimulus effect during the time of pandemic when so many jobs need to be created.” The campaign is shot by photographer and director #HarmonyKorine with creative direction by #AlessandroMichele and art direction by @christophersimmonds. See the collection through link in bio and discover @gucciequilibrium, the House’s commitments and actions to reduce its environmental footprint and protect nature, while supporting people’s rights and championing inclusivity and respect, so that everyone in the global #GucciCommunity is free to express their authentic, diverse selves.
Author: BANG Showbiz