London Fashion Week opened a virtual show with a focus on gender-neutral collections on Friday

Organizers said London is the first of the four global fashion capitals – with Milan, New York and Paris – to launch “a digital only, gender-neutral fashion week” hosted for public and trade audiences.

Combining women’s and men’s collections, more than 100 designers and dozens of retailers have joined the three-day event, which takes place as the global fashion industry, like other sectors, faces severe financial impact from the coronavirus pandemic.

The main organizer, the British Fashion Council, is promoting a new Institute of Positive Fashion that “aims to unite the British fashion industry in the goal to be more sustainable.”

“2020 has been an extraordinary year and we see London Fashion Week June 2020 as a moment to listen, reflect, communicate and start to reset,” said Caroline Rush, the council’s chief executive.

Subscribe to our Free Daily All4Women Newsletter to enter

“This global platform will be seasonless and gender neutral, showing both men’s and women’s collections,” Rush said.

The British Fashion Council said the coronavirus pandemic has hit the fashion industry “from every angle”

“And while there is no immediate end in sight, there is an opportunity to rethink and reset the way in which we all work and show our collections,” it said.

“The need to align as a global industry during these times has become more apparent.”

Author: ANA Entertainment