In solidarity with government and healthcare workers across the country, Business for South Africa (B4SA) calls for citizens to help spread a message of courage and support to all frontline workers as they lead the fight against the COVID-19 pandemic

B4SA launched the Courage is Contagious campaign to celebrate the doctors, nurses, paramedics, community healthcare workers and pharmacists who play a critical role in our battle against COVID-19. 

The campaign calls on all South Africans to share videos, pictures and messages of support across social media to encourage healthcare workers under the hashtag #SpreadCourage.

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Why we all need to #SpreadCourage

The campaign began with the launch of an advertisement on DSTV, SABC and eTV, which was made by editing together authentic mobile video clips and images supplied by healthcare workers and their loved ones. 

“Our healthcare workers are profoundly important in our collective battle against the pandemic,” says Dr Tshegofatso Gopane, who is leading the Courage is Contagious campaign on behalf of B4SA.

“As we move into the peak and our hospitals fill up with patients, their daily task is becoming tougher, more frightening, and more demanding. This is our time to rally behind them, not only to encourage and support them but also to let them know that the country deeply appreciates the risks they are taking on our behalf,” she adds.

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Make life easier for health workers by staying healthy

In addition to showing our appreciation and support for frontline healthcare workers, B4SA is also calling on every South African, in every city, town and village, to heed our President and Minister of Health’s call to help the health care system by taking ownership of our own health and practising social distancing, washing our hands, and wearing masks.

“The only way to beat this virus is to be aware of how our actions and choices impact on both ourselves and the people around us. The time has come to be acutely aware of our collective responsibility towards each other. Let us beat this together, by taking heed of all the excellent advice shared by our Government and all the health experts,” says Gopane. 

Related: SA Covid-19 death toll tops 1 000

*Business for South Africa (B4SA) is an alliance of volunteers from across South African business bodies, organisations and member companies working with Government and each other to combat COVID-19.