Online beauty discovery platform, Cosmetify, have released their brand new Q1 Cosmetify Index, which reveals a 2020 rundown of the beauty industry so far this year

The report explores the most searched brands, the year’s most powerful beauty influencers, the rising stars of beauty, each country’s favourite beauty brand, the most popular sustainable brands and much more.

2020’s Hottest beauty brands ranked

Cosmetify has taken five major factors into account to reveal the 200 hottest beauty brands of 2020. Ranking each brand on the increase in search interest, the average searches each month, the number of Instagram tags and followers, and the brand’s ‘engagement rate’ on the social platform.

And once again, it was Huda Beauty which came out as the top beauty brand in the world, beating out competition from industry heavyweights such as Anastasia Beverly Hills and M·A·C Cosmetics.

Top 10 Hottest beauty brands of Q1 2020

  1. Huda Beauty
  2. Anastasia Beverly Hills
  3. M·A·C Cosmetics
  4. Yves Rocher
  5. Lush
  6. Florence By Mills
  7. NYX Professional Makeup
  8. Merci Handy
  9. ColourPop Cosmetics
  10. Morphe

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The most powerful beauty influencers 2020

Cosmetify has studied the social following of 50 of the world’s biggest beauty influencers on both Instagram and YouTube, as well as estimating just how much money those lucrative brand partnerships could be bringing in.

  1. James Charles
  2. Bretman Rock
  3. Huda Kattan

2020’s Rising stars of beauty

These are the brands which have seen the biggest increase in searches in the first quarter of 2020.

With a popular hand sanitizer collection, Merci Handy takes the top spot with the interest peak potentially being down to the pandemic and a strong demand for hand sanitizer products.

Biggest social following

When we look at which brands are performing the best on Instagram, Huda Beauty leads the way, with a mix of industry favourites and beauty newcomers taking those top spots.

  • Most Tagged – Huda Beauty, Anastasia Beverly Hills and M·A·C
  • Most Followed – Huda Beauty, Kylie Cosmetics and M·A·C
  • Best for Engagement – Florence by Mills, Glow Recipe and Glossier

Every country’s favourite beauty brand

Yves Rocher is the favourite in 37 countries around the world, particularly mainland Europe.

Dove, ColourPop and Huda Beauty also proved popular, with many countries preferring a brand that hails from their own area, including Rituals in Germany, Ole Henriksen in Denmark and Fenty Beauty in the Caribbean.

  1. Yves Rocher – 37 Countries
  2. Dove – 19 Countries
  3. ColourPop – 16 Countries

Cosmetify’s most popular sustainable brands

More and more eco-friendly beauty brands are popping up each year, but here are the ones that Cosmetify users have been searching for more than any others.

From cruelty free products to removing parabens, these brands are not only leading the way, but are some of our favourites.

  1. The Ordinary
  2. Elemis
  3. Bleach London
  4. Milk Makeup
  5. Morphe

Cosmetify’s hottest beauty products 2020

Cosmetify can also reveal which products were the most searched on their site from January to March.

The most popular product was L’Oreal Paris’s Magic Retouch Instant Root Concealer Spray, followed by Cuticura’s Antibacterial Hand Gel. With the current pandemic, these products have been more sought after than ever.

  1. L’Oreal Paris – Magic Retouch Instant Root Concealer Spray
  2. Cuticura – Anti Bacterial Hand Gel
  3. The Ordinary – Serum Foundation
  4. Charlotte Tilbury – Magic Cream
  5. Estee Lauder – Double Wear Stay in Place Foundation Makeup SPF10
  6. Urban Decay – All Nighter Setting Spray
  7. Fenty Beauty – Gloss Bomb Universal Lip Luminizer
  8. Too Faced – Born This Way Foundation
  9. Mario Badescu – Drying Lotion