Last updated on Jan 27th, 2021 at 05:05 pm

Pearl Thusi has joined scores of people in slamming L’Oreal Paris after the beauty giant shared a tweet in solidarity with America’s ‘Black Lives Matter’ movement

L’Oreal is one of many companies that have shown their support following the death of George Floyd – a Minneapolis resident who died after he was arrested outside a store.

A viral video showed a police officer kneeling on his neck. Floyd, who was in handcuffs at the time, told the officer that he cannot breathe. 

An autopsy released on Monday revealed that he died as a result of the “restraint and neck compression” and ruled his death a homicide.

The incident has sparked riots and protests all over America. 

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L’Oreal Paris’ USA account took to Twitter on Monday to share their views on the matter.

“L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. We are making a commitment to the @NAACP to support progress in the fight for justice. #BlackLivesMatter.”

Several Twitter users accused the popular French brand of hypocrisy over its tweet

Many reminded L’Oreal that it famously fired model Munroe Bergdorf in 2017 after she received backlash for speaking out against racism and white supremacy.

Munroe took to Twitter to bash L’Oreal, saying she was in a “flood of tears” when she spotted their solidarity post.

“Excuse my language but I am SO angry. F**K YOU @lorealparis. You dropped me from a campaign in 2017 and threw me to the wolves for speaking out about racism and white supremacy. With no duty of care, without a second thought,” she wrote.

Munroe added that she had to fend for herself when she was “torn apart by the world’s press” during the 2017 ordeal.

“I said yesterday that it would only be a matter of time before RACIST AF brands saw a window of PR Opportunity. F**k you. F**k your ‘solidarity’. Where was my support when I spoke out? I’m disgusted and writing this in floods of tears.”

Pearl Thusi also slammed L’Oreal’s post

“But 2/3 years ago you… Never mind,” she wrote in response to the company’s solidarity post.

Meanwhile, several A-list models have been speaking out against police brutality following George Floyd’s death

Gigi Hadid said she is “enraged, sickened and heartbroken” by what is happening.

“This happens way too often – and the videos that go viral are not isolated events. It seems that only when caught on camera are bigots & MURDERERS even getting “investigated” or fired .. unfortunately, the only way things will start changing is if all these racist, ignorant, monsters (badge &/or not) have to face the consequences- behind bars,” she wrote on Instagram.

 

 

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Enraged. Sickened. Heartbroken. But never surprised. This happens way too often – and the videos that go viral are not isolated events. It seems that only when caught on camera are bigots & MURDERERS even getting “investigated” or fired .. unfortunately, the only way things will start changing is if all these racist, ignorant, monsters (badge &/or not) have to face the consequences- behind bars. && it’s not only an issue with black men being killed by cops … it’s an issue every time we see them being treated, in even non-violent situations, VERY CLEARLY differently than many very-high-risk incidents involving white men; it’s an issue that the President is making dangerous public statements about enforcing the shooting of protesters -rightfully angered by another UNNEEDED KILLING of another black person & DEMANDING JUSTICE WHERE IT IS 100% NEEDED- while exactly 28 days earlier, he tweeted about white protesters, who stood ARMED WITH GUNS protesting a WORLDWIDE HEALTH PANDEMIC as “very good people” urging the Governor to “See them, talk to them, make a deal.” ?????????? This is, too, an issue about the “Karen’s” we see filmed weekly- using someone’s race, as a point to try and push their agenda, while calling the police in situations where their lives are clearly not actually in danger at all….. they’re just plain f***ing racist. EVERY. TIME. feels more disheartening and nauseating because our cries for the Government and Americans to do better seem unheard; but even when we feel like what we do isn’t enough or can’t help, we have to do more. Keep signing petitions, making calls to demand justice, speaking out (this is not just if you have a big platform- it starts in your homes and communities), and fighting to make a difference for every life that has been wrongly taken or effected by THE PANDEMIC OF RACISM. THIS IS ABOUT BEING AGAINST EVERY SENSELESS ACT OF DISCRIMINATION THAT BURDENS THIS COUNTRY.

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Gigi’s sister Bella Hadid also used her platform to support #BlackLivesMatter.

“I’m sure all of you feel the same way but my sadness has viciously turned into anger…this will not be overlooked!!”

Supermodel Naomi Campbell shared several posts on her Instagram page, including a quote by Nelson Mandela.

 

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A True leader

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