WBeauty has collaborated once more with make-up maestro to the stars, Sir John, to release the much-awaited exclusive Volume 2.
Following the sold-out success of Volume 1, this collection draws inspiration from reflective surfaces and light play found in nature layered into the summer colour palette, encapsulating the various colours and characteristic of his favourite city where he currently resides, Los Angeles.
Featuring bright saturated colours with unexpected colour pairings and an eclectic mix-and-match approach, Volume 2 includes the showstopper limited eyeshadow palette, matte lipsticks, nail lacquers, another brilliant brush set, plus two new exciting additions.
Cruelty-free and 100% vegan
Born of a shared vision to provide women with beautiful products that are manufactured ethically, the second installment of this collaboration is a curated, cruelty-free and 100% vegan make-up collection.
“The products for Volume 2 of our collection are 100% vegan. This means they’re free from animal-derived ingredients commonly used in beauty products like lanolin, carmine, collagen, royal jelly, beeswax, milk, silk powder and hyaluronic acid,” says Woolworths Group Head of Beauty, Vivienne Joseph. “Most of the ingredients are locally sourced through ethical processes and conditions, and Woolworths aims to give back and empower the communities they source from as much as possible” she added.
With their finger on the pulse of the latest trends in fashion and beauty, updating the showstopper colour palettes with each new season and bringing new innovations with the new lip oil, it’s easy to see why South African women turn to WBeauty for their consistent product offering.
Volume 2 has been carefully crafted, using only the finest oils and extracts from natural botanical sources, and are free from animal-derived ingredients, making it one of the very few 100% vegan, South African-produced cosmetic ranges.
“With this product, women will be empowered to build, embody and express who they want to be by celebrating their flaws, thus boosting self-esteem and encouraging experimentation and creativity.,” says Sir John. While discussing the collection being 100% Vegan, he explained,
“The vegan trend that has permeated society is here to stay and all cosmetics brands need to use ethical decision-making at every turn but without sacrificing quality. Consumers expect products to be just as effective and attractive but also sustainable.”
Each iridescent product will give consumers the ability to play and create on-trend, double-tap-worthy beauty looks
Volume 2, a limited-edition make-up collection by WBeauty and Sir John, will be sold exclusively at selected Woolworths stores, and can also be purchased on the Woolworths website and app from September 2019.