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No words can truly express our deepest gratitude for all that you do. To all our service heroes, wherever you are in the world, this is especially for you…

RADA’s monthly campaigns are based on the premise that one person can make a difference and that when you change yourself, you raise your resonance, creating a ripple effect of positive change. The aim is to marry action with awareness and in turn change the way we react in different scenarios. You don’t have to be exceptional. You don’t have to exert yourself beyond your means. In the end, all it takes is to do one small thing differently, empowering others with the belief that they may do the same.

For the month of April we focus on the service industry and those who serve us on a daily basis such as waiters, petrol attendants, domestic workers, cashiers, the police, nurses etc.

Be conscious of the people you encounter and work on making a difference in those people’s lives. Slow down, communicate, take the time to listen and be more understanding. Respect those who serve.

We Stand Together features some of SA’s best-loved artists

The video features Ashlinn Gray, Janine Price, Ross Learmonth (Prime Circle), Timothy Moloi, Kirsten-Claire, Loyiso Bala, Claire Johnston, Lloyd Cele, Tima Reece, Howie Combrink, Riana Nel, Graeme Watkins (The Graeme Watkins Project), Brenden Praise, Gloria Bosman, Caroline Borole, Richard Stirton, Mark Beling (Mean Mr. Mustard), Kurt Darren, Clint Brink, SEVVEN, Didintle Khunou (The Color Purple), Neo Motaung (The Color Purple), Molebatsi Lekgetha, Sounds of Jozi

Watch the video below


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The ability to make someone smile can have long lasting effects. By simply saying “Hello” or offering a helping hand you are able to change someone’s entire day for the positive. One of RADA’s basic objectives is to help shift people’s perspectives and create a better understanding of others through various monthly campaigns.

Be the Way. Be the Change. One day at a time.

How can you help?

Become a RADA angel, sponsor a project, through donations – monetary and/or food and resources
For more information visit, or email