Discomgoogolation – learn to spell it. Learn to pronounce it. Learn to live with it. If you are a South African you are bound to experience it, in an extreme and virulent form.
Discomgoogolation is another Google-related addition to the English language. Not long ago Google became a verb: as in ‘have you googled it?’ Now comes discomgoogolation – a word used to describe the stress experienced when we are unable to go online.
Nearly half of Britons â?? 44 per cent â?? are discomgoogolation sufferers, according to a recent survey, with over a quarter â?? 27 per cent â?? admitting to RISING stress levels when they are unable to go online.
We would estimate that 100% of South African Internet users currently suffer, or will suffer from the condition during the next year – courtesy of Telkom’s version of Eskom’s lack of planning resulting in too much demand for, and too little supply of, Internet bandwidth.

Discomgoogolation need not be fatal!

Discomgoogolation need not be fatal. The occurrence of discomgoogolation can be expected to fall in South Africa in about a year’s time (in July 2009) when Telkom competitor Seacom introduces a new undersea cable that will massively increase South Africa’s bandwidth connection to the world. If you can survive until then, you are probably safe.
The term discomgoogolation comes from a combination of ‘discombobulate’, which means to confuse or frustrate, and Google.
Psychologist Dr David Lewis identified discomgoogolation by measuring heart rates and brainwave activity. “”It was surprising to see that both brain activity and blood pressure in participants both increase in response to being cut off from the Internet.””
The survey also found that 76 per cent of Britons could not live without the Internet, with over half of the population using the web between one and four hours a day and 19 per cent of people spending more time online than with their family in a week.

Footnote: Google was born only 10 years ago – in a garage in 1998.


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