Last updated on Jan 19th, 2021 at 02:04 pm

To achieve the success you deserve, you need to come out of hiding and start living your potential. Learn how, through life lessons and strategies from some of South Africaâ??s leading businesswomen…..

The Feminine Formula provides the answers

Whether you want to start your own business, fast-track that climb up the corporate ladder, add more value to your organisation, find your own leadership style, or understand your colleagues better, you will find the answers in this book…

Important differences between the male and female brain

Sabana Crowcroft discovered important new insights about the differences between the female and the male brain when she interviewed successful South African businesswomen to find out what leadership qualities are essential for success in the corporate world.

When women start accepting and living who they really are, and the extraordinarily different qualities of the male and female brain are utilized effectively within a team, the result will be balance and strength and a positive impact on your companyâ??s success. 

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Take charge of your career and change your life 

The Feminine Formula offers a totally new perspective on how women can take charge of their career advancement . The book’s seven formulas for success in business touch on fundamental questions that could change your life.

â??All businesswomen should read this book, for themselves and their colleagues.
All men who work with or live with women should read this book â?? for themselves!â? â?? New Africa Books.

For more information on the Feminine Formula go to

WIN your own copy of The Feminine Formula for Success in Business

To stand a chance of winning your own copy of The Feminine Formula, email your details, (including postal address) to with Feminine in the subject line. Competition closes 9 December 2008.

About the author

Sabana Crowcroft has been empowering and inspiring people on their way to personal growth and success since 1985. A former professional golfer, she has worked as a life coach and management trainer in the UK, Germany, Spain, the USA and now South Africa. In Europe, Sabana launched a unique sports training method, based on scientific evidence of how the brain and body learn sports. Her book, Kagami Golf, the Natural Way to Good Golf, has sold over 28,000 copies in German and Dutch. Sabana recognises the opportunities South African businesswomen have in shaping the economy, especially if they can retain their femininity and bring all of who they are to the workplace.

Women interviewed for the book:
Angela Dick, CEO, Transman (Pty) Ltd
Angela Mhlanga, CEO Compass Insurance
Alison Rielly, Counselling Psychologist
Birgit Thümecke, MD Global Telesales, Lufthansa
Desray Clark, Trainer and author
Dr Olive Shisane, President and CEO, Human Sciences Research Council
Lerato Ratsoma, Marketing Manager, Empowerdex

Published by New Africa Books. To order go to

Price: R155.25