The Ten Commandments for Business Failure is a new book by former CocaCola President Donald Keough. A useful read if you have concerns about the future of the company you own, or work for.
The title comes from a request that Keough received to spell out the recipe for success. He reasoned that the recipe for failure might be more useful to readers.

The following are his Ten Commandments for Business Failure

The Ten Commandments is aimed at businesses big and small – all that are keen to avoide failure in our rapidly changing world.

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