If you’ve been wondering what happened to the Lay’s salt & vinegar flavoured crisps, you’re not alone…
A Lay’s fan tweeted the company last week, trying to figure out why she couldn’t find any salt & vinegar flavoured crisps on supermarket shelves. The devastating response from Lay’s hit South African Twitter users hard, with the company trending on social media for a few days.
Last week, @LailaManie tweeted “@LaysSouthAfrica Have you discontinued the Salt & Vinegar flavour. Can’t seem to find it anywhere for the last few weeks now.”
The company responded, “Hi @LailaManie, unfortunately, Lay’s Salt & Vinegar Flavour has been discontinued and will no longer be available in the market. We however invite you to try our new Lay’s Sweet and Smoky American BBQ Flavour. We do hope you enjoy our other flavours from our range too. :)”
Hi @LailaManie, unfortunately, Lay’s Salt & Vinegar Flavour has been discontinued and will no longer be available in the market. We however invite you to try our new Lay’s Sweet and Smoky American BBQ Flavour. We do hope you enjoy our other flavours from our range too. 🙂
— Lay’s South Africa (@LaysSouthAfrica) February 3, 2020
According to an interview on Jacaranda FM this week, Lay’s Brand Manager, Wesley Chetty confirmed that the flavour had been discontinued due to its ‘poor performance’ in SA markets.
The news travelled fast, with Twitter users voicing their outrage. A salt & vinegar fan even started a petition on Change.org to bring back their favourite flavour…
Do you like Lay’s salt & vinegar flavour, or won’t you miss it?
Here are some views from South African salt & vinegar fans:
You didn’t even bother telling us this in advance ? 😭💔
— Todzi. (@Ian_thefemale) February 11, 2020
No more Salt and Vinegar chips is like an ice cream company saying no more Vanilla ice cream or or a beverage company saying no more coke flavour.
— Studdybear 🇿🇦 (@studdybear71) February 11, 2020
I truly hate when brands say, no, we don’t have this but we have that. She didn’t ask for smokey BBQ or whatever, she asked a out Salt & Vinegar. Ppppsssshhh. Plus you always announce new flavours, make a huge announcement before discontinuing & make it up for public debate
— Rehaan ‘Moggie’ Mohamed (@ReyM82) February 11, 2020
I hate you 😢😢 pic.twitter.com/byJpWbNeAD
— Simon (@simon_orgill) February 11, 2020
💔😭why do bad things happen to good people
— Sinamile (@Sinamile15) February 11, 2020
Salt & vinegar was the best flavor u guys have ever produced,not these other flavor leaves us with bad breathe.. I’m done with lays
— CleverBlack_za🇿🇦 (@Callies_za) February 11, 2020
Discontinuing Salt & Vinegar Lays is like All Gold discontinuing tomato sauce, Coca cola discontinuing coke, Mrs HS Balls discontinuing chutney. The other brands don’t do salt & vinegar justice… :'( #noreplacement #Bringbacksaltvinegarlays @LAYS
— Roxanne Wienand (@RoxWienand) February 12, 2020
TF is wrong with ya’ll?? pic.twitter.com/n21sCt3XxC
— Dineo Thabethe (@dee_thabethe) February 11, 2020