Move over selfie queens, step aside fitness gurus, the neat freaks are taking over the net waves!

If your idea of housework is to sweep the room clean with a glance, then you clearly missed the memo about the latest revolution – led by feather duster-wielding warriors, who slay in aprons and rubber gloves!

Welcome Cleanfluencers. They are here, they are fierce, and they are ready to help you clean up your mess!

Cleanfluencers have zero filters when it comes to shelf selfies and sink bling, what you see is what you can get too if you follow their DIY cleaning hacks.

Now you can take care of that dirty little secret hidden in your closet or kitchen or finally ease the pain of a stubborn stain on your favourite clothing item.

Researchers all over the world have drawn parallels between a clean house and our mental well-being

True story! A study led by associate professor NiCole R. Keith, Ph.D., research scientist and professor at Indiana University, found that people with clean houses are healthier than people with messy houses. So, if you feel a sudden urge to pull out a mop instead of running shoes, go for it!

Subscribe to our Free Daily All4Women Newsletter to enter

Speaking of research and intellectual references, there is one source of wisdom that Cleanfluencers swear by. It is known as Cleanipedia – South Africa’s first online, one-stop hub for new and effective ways to make home care simpler.

From how to make your bed like a pro to Instagram-ready kitchen counters, it is a go-to site for the ultimate cleaning hints and tips. Best part is that it is available to you 24/7 at

It is no surprise that this revolutionary idea comes from Unilever – home to over 400 world-leading household and clothing care brands. Besides being frequented by Cleanfluencers, Cleanipedia sees an influx of over 2 million visitors globally per month and over 80% traffic comes through mobile devices.

Finally, we all have a safe space where we can unashamedly seek expert advice, without fear of judgement, from the privacy of our home.

While we strongly discourage airing dirty laundry in public, we believe that sharing some of your #dirtylittlesecrets will help empower others to improve the state of their homes.

Go ahead, share your #dirtylittlesecrets on Facebook and Instagram and stand to WIN amazing prizes!

Cleanipedia is proud to be associated with a tribe of Cleanfluencers. Meet and greet our own Mzansi Kings and Queens of Clean:
Follow them at:
Nangi Noruka @nangi_noruka
Manqoba Mncwabe @manqoba_m
Clement Scholtz @cleme_clems
Maxine Schuiling @sugarfreesundays
Mpoomy Ledwaba @mpoomy_ledwaba
Olwethu Leshabane @olwe2lesh