Being a woman in the new millennium is no small feat, and South Africa’s No.1 feminine hygiene brand¹ gets it
For years, GynaGuard has given women the confidence to be the pHenomenal women that they are, with their comprehensive range of pH balancing intimate products.
The GynaGuard brand, marketed by Adcock Ingram Healthcare (Pty) Ltd., is undergoing a revitalisation to stay relevant – in true trendsetter style! This includes a fresh new look for the logo, website and all packaging.
The GynaGuard pHenomenal Women marketing campaign will focus on educating women regarding the importance of feminine hygiene, as well as dispelling the myths and taboos around this topic
Considerable thought has gone into the ‘new’ GynaGuard, and the brand communication sends out a strong message to all women of all ages and from all walks of life: “We get what it means to be a woman. We get you. Make GynaGuard a part of your self-care routine. Reintroduce balance with our pH balanced intimate products.”
“It’s all about celebrating femininity and imparting confidence to South African women of all ages, and from all walks of life!”
GynaGuard products are now categorised into three ranges for ease of use: the Comfort Range is your gentle, go-to range for everyday feminine hygiene. It consists of the Essential Intimate Wash, Intimate Cleansing pH Bar, Intimate Comfort Gel and Foam Bath (Fragrance-Free and Lightly Fragranced variants). The Control Range focuses on restoring pH balance and soothing discomfort and irritations, and includes Ultimate Intimate Wash and Vaginal Capsules. The Intimate Range comprises Lubricating Moisturising Gel, specially formulated to enhance natural lubrication, soothe irritation and relieve dryness.
Research has seen the Ultimate Intimate Wash reformulated – now enhanced with a pre- and probiotic formulation for optimal control of pH balance. GynaGuard Essential Intimate Wash and the two Foam Bath products (Fragrance-Free and Lightly Fragranced) now also contain probiotics to help restore healthy vaginal flora.
“Having mastered feminine hygiene, the Adcock Ingram GynaGuard team believes it’s within each and every woman’s reach to be pHenomenal all day, every day,” Garth Maart, Brand Manager: Personal Care, Adcock Ingram says. “It’s all about celebrating femininity and imparting confidence to South African women of all ages, and from all walks of life!”
¹Nielsen data on file, May 2019.
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