These five affirmations are often forgotten by women who spend more time caring for others than for themselves:
- You are strong
- You are beautiful
- You are powerful
- You are talented
- You are worthy
Whether you’re a stay-at-home mom trying her best to manage a hectic life or a career-orientated woman climbing the corporate ladder, learning how to transform your hobby into additional income is what truly makes these five affirmations come alive. It’s so rewarding to see something you love blossom into a viable income earner.
Embracing your talents
Jen Allison, founder of Jen Allison Photography, is a prime example of a woman who has embraced these five affirmations and transformed her hobby into a successful business. Her business began in 2010 when her father died. Instead of being bogged down by tragedy, she was inspired to quit her job to pursue what she loved full time.
There are many women like Jen who aren’t afraid to put more effort into earning income from their hobbies. Are you one of them? Here are three ways in which you can effectively transform your hobby into extra income.
Sell your story
People fall in love with your story before falling in love with your product. In fact, Celinne Da Costa describes brand storytelling as the future of marketing. She says, “The internet rewards us with convenience and instant gratification, making the human touch even more scarce and coveted,” and further explains that brand storytelling is valuable for three reasons:
- It makes your business unforgettable
- Customers become more like family rather than just people who are buying products
- You develop a brand that has positive impact
Shake off the fear and step out like the hot tamale you know you were born to be! Share your story so that people who have never heard about your business will fall in love with what your brand stands for.
Avoid overcrowded commercial websites
Sell on Etsy! You’re losing out if you aren’t on Amazon! EBay is the real deal! People will offer well-intentioned opinions about where you should sell your products to have the best chances of success.
They’re right to an extent. These large ecommerce platforms are oversaturated with sellers competing for the same customers. Chances are that there are already several competitors in your niche.
A niche-specific website increases the chances of reaching your target demographic quicker. TheMarketPlace.shop is an example of a niche-specific ecommerce site that helps women transform their hobbies into businesses.
Based in South Africa, this growing ecommerce store brings together like-minded artists and entrepreneurs in cottage industries worldwide. Selling your products on this website creates a world of opportunities for fostering new relationships and building a successful brand.
Promote with confidence
Let’s be honest. You weren’t really blessed with the gift of being a salesperson. The thought of being asked to sell a pen probably makes you quiver in your undies. However, skilled entrepreneurs have to take on sales roles, especially if they work alone or have a small team.
Buy some books (How to Win Friends and Influence People by Dale Carnegie is a good one). Listen to some podcasts. Watch some YouTube videos. Do what you must to build your sales confidence. If you still feel a bit wobbly, hire a qualified salesperson.
Using your hobby to earn extra income isn’t only about the money. It’s about making those five affirmations a natural part of your life. It’s about doing something for you that makes you proud and gives you life. It’s about leaving a legacy for your children. It’s about becoming your best self.
However, this transformation works best when you sell your story, avoid overcrowded ecommerce websites and learn the art of sales (or hiring someone who already knows it). Don’t let fear hold you back; step forward into what you know you were made to do.