Welcome to the age of conscious style

The eco-friendly trend has been growing rapidly in South Africa, with much of the focus being on plastic. While plastic is a massive pollutant for our planet, the mass attention has in turn caused less public knowledge about other areas in our daily lives where we can do more, and be more conscious in our decision making. One such area is fashion!

We are all guilty of indulging in the convenience of fast fashion, the beautifully lit stores, and endless choices

It’s extremely hard to see past the porcelain veneer of the retail experience. A recent survey done on global optimism levels showed that 68,3% of South Africans felt optimistic about their future in terms of sustainability, which could be seen as a sign that most of us are open to changing our behaviour for the good of the environment.

One of the biggest drawbacks however, is the perceived cost and inconvenience of doing so, with most of the more convenient and obvious methods like solar energy and electric cars being sold at a steep premium.

Gumtree has partnered with local designer Amanda Laird Cherry to create a South African first, the #GumtreeReStyle Collection

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This is the first collection made of pre-loved clothing bought off Gumtree to feature on the catwalk at SA Fashion Week. In addition to partnering with Amanda, some of South Africa’s favourite fashionistas are joining in to spread the word about the impact that can be made through the buying and selling of pre-loved fashion.

Fashionistas Jeannie D, Sarah Langa, Pinky Girl, Zoe Brown and Thabiso Makhubela are all extremely passionate about fashion, and effecting change – making the #GumtreeReStyle campaign the perfect fit.

The collection debuted at SA Fashion Week on 25 October 2019 in Sandton to 400 members of the fashion community. In order to take this campaign and the message to more of South Africa, 12 of the once-off pieces from the collection are currently on sale on Gumtree, with the proceeds being donated to a worthy cause The Clothing Bank.

Take a look at some of our favourites from the #GumtreeReStyle Collection