Breast self-exams are how 70% of breast cancer cases are diagnosed, so let’s get real about how to perform a breast self-check properly…

One of the biggest health challenges that South African women face is misconceptions and myths surrounding breast cancer. This has fuelled a dangerous stigma around the disease with many scared to seek help or self-check.

Performed correctly, breast self-examinations can save lives because that’s how 70% of breast cancers are diagnosed. With this in mind, Jet launched #ClearTheStigma campaign with the mission to help drive life-saving early detection.

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Breast self-exam tutorials featuring real women

Many women aren’t so sure about how to do a breast self-examination.

When the team at Jet searched for breast exam videos online, they couldn’t find a single bare breast self-examination video for South African women. Not. A. single. One.

Instead, they found plastic breasts, paper mâché breasts, aprons, drawings and fruit. How are women meant to fully understand how to perform a thorough breast exam on themselves if they cannot see it performed on real breasts?

So, together with the Breast Health Foundation, they created the first, real, bare-breasted self-check educational tutorial for South African women.

The four doctor-led tutorials are designed to help anyone to learn how to self-check their breasts in easy and approachable steps. The videos will be available at


Brave in the face of breast cancer

The brave women who feature in the #ClearTheStigma self-examination tutorials are:

  • Mbali Maphumulo, actress, two-time breast cancer survivor and activist
  • Lebohang Motsoeli, award-winning sports broadcaster and advocate for female empowerment
  • Phemelo Segoe, a wellness coach and speaker who is passionate about the emotional wellbeing of women
  • Phumeza Langa, host of Sisterhood Hour and a proud advocate of women’s health and education

When breast cancer affects men

October is Breast Cancer Awareness Month. For more articles on breast cancer, click here.

While All4Women endeavours to ensure health articles are based on scientific research, health articles should not be considered as a replacement for professional medical advice. Should you have concerns related to this content, it is advised that you discuss them with your personal healthcare provider.