‘Not yet’ is an answer often heard when we ask women if they, or a family member, have ever experienced abuse of any kind. ‘Not yet’ singularly defines the expectation and acceptance of abuse of women in South Africa

VICE, the world’s largest independent youth media agency and 1st for Women Insurance recently teamed up to create Womanhood, a film that highlights the women of South Africa, and their stories.

“In the wake of the #AmINext movement, we asked the question – what does it mean to be a woman in South Africa today?”

“The answers from a broad cross-section of South African women revealed that we are more than our statistics and our challenges. We are more than the headlines that dominate the global narrative. We are not victims or survivors but a nation of ‘thrivers’.

“Womanhood gives a voice to South African women and showcases the stories that connects us as women,” says Casey Rousseau from 1st for Women Insurance.

The film, created by Virtue, the creative agency by VICE, provides an authentic narrative on the societal issues facing the women of South Africa.

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“We developed Womanhood as a visual and audio tapestry that documents the complex narratives that shape life as a South African women. The film digs deeply into many societal issues from freedom, barriers and body, to motherhood, identity, pain and the future. It goes beyond the trivial stereotypical clichés that women are often bound by. It represents the ‘average’ South African woman, but also the women that are not often given a platform or voice,” says Ciaran Bonass, Executive Creative Director, VICE MENA.

The film was developed on the back of research conducted by VICE and 1st for Women that brought about the statement – ‘Not yet’

“’Not yet’ is an answer we often heard when we asked women if they, or a family member, had ever experienced abuse of any kind. ‘Not yet’ singularly defines the expectation and acceptance of abuse of women in South Africa,” says Rousseau.

Beyond abuse, the film sets out to address many other micro-issues including self-barriers, gender-based workplace issues, the importance of male parenting, sexuality and many more fears which contribute to the larger systemic and patriarchal issues of gender-based violence in the country.

The film is accompanied by impactful and emotive imagery on social media platforms which feature intricate and intimate stories from some of the women featured in the campaign. It provides a space for honest and open conversations and for the women of South Africa to share some of their most complex stories of hope, resilience and strength.

“Women are bonded through shared stories and shared experiences”

“Our bonds strengthen us, personally and collectively. And the stronger the individual, the stronger the whole. Together, we have power beyond measure. United, there’s nothing we can’t do,” concludes Rousseau.

Watch this powerful short film below – and be inspired by the strength of South African women

And if you don’t have a spare 20 minutes right now, check out the trailer below

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SAPS Emergency Services 10111
Toll-free Crime Stop number 086 00 10111
GBV Command Centre Contact the 24-hour Gender Based Violence Command Centre toll-free number 0800 428 428 to report abuse
STOP Gender Violence Helpline Tel: 0800 150 150/ *120*7867#
South African Police Service Report all cases of rape, sexual assault or any form of violence to a local police station or call the toll-free Crime Stop number: 086 00 10111
Legal Aid South Africa Call the toll-free Legal Aid Advice Line 0800110 110 for free legal aid if you cannot afford one
Commission for Gender Equality Report Gender Discrimination and Abuse: 0800 007 709
South African Human Rights Commission Call 011 877 3600 to lodge a complaint about human rights violations.
Domestic violence Helpline Stop Women Abuse: 0800 150 150
AIDS Helpline 0800 012 322
The Warrior Project FREE legal helpline for victims of domestic abuse: 0860 333 353
People Opposed to Woman Abuse(Powa) http://www.powa.co.za, Tel: 011 642 4345
Child Welfare South Africa http://childwelfaresa.org.za/, Tel: 074 080 8315
Childline South Africa http://www.childlinesa.org.za/, Tel: 0800 055 555
Families South Africa (Famsa) http://www.famsaorg.mzansiitsolutions.co.za/, Tel: 011 975 7106/7
Tears Foundation http://www.tears.co.za/, Free SMS helpline: *134*7355#, Tel: 010 590 5920
The Trauma Centre http://www.trauma.org.za/, Tel: 021 465 7373
Thuthuzela Care Centres http://isssasa.org.za/