PRETORIA, September 29 (ANA) – A group of more than 30 South African business people who participated in the World Food Moscow trade fair that ended in the Russian capital on Friday, arrived home on Sunday…

They arrived with high hopes that the solid trade leads they generated will develop into concrete deals soon, the trade and industry department (dti) said.

The group’s participation at the four-day food and beverage trade fair was funded by the dti through its export marketing and investment assistance (EMIA) scheme, the department said in a statement.

The objective of the scheme is to develop export markets for South African products and services and to recruit new foreign direct investment into the country.


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SA companies received a warm reception

Rugani Juices head of marketing and exports Wesley Browne, who participated in the exhibition for the first time, said he was impressed by the warm reception the South African companies experienced at the exhibition.

“It was really a pleasant experience to be part of the trade fair. It was fulfilling to see how well the South African group was received, as our stands were always busy. As a company, we were happy with the opportunity to have members of the public tasting our juice products, as that enabled us to gauge the response of the consumers to our products and how well it will be received in the international market.

“We are returning home with numerous solid leads from distributors, buyers, restaurants, retailers, and hotels from Russia, Azerbaijan, and Belarus, who have expressed interest in our products,” Browne said.

“Really worthwhile”

As a first-time participant in any international exhibition, the Director of Chill-E Organics, Tasneep Latib, said she was almost overwhelmed by the magnitude of World Food Moscow.

“I am grateful for this extremely amazing experience. I was totally blown away by this opportunity, but it was really worthwhile as I learnt a lot and gained immeasurable experience. My red sesame sauce proved to be an instant attraction among the consumers at the trade fair. This was picked up by three companies which expressed keen interest in importing it to Russia,” Latib said.


Koopmanskloof Wingerde managing director Rydal Jeftha was participating in World Food Moscow for the third time, with the aim of increasing the presence of his wines in the Russian market and finding new buyers from other countries.

“I first came to Russia in 2016 with a trade mission to St Petersburg organised by the dti. That was when I made a breakthrough into the Russian market. My experience with this market is that the SA wines are delivering very well in terms of quality and price.

“That is the reason I keep coming here in order to push for more penetration of the market. This year I have been approached by companies from Azerbaijan, Kazakhstan, South Korea, and China. This provides us with an opportunity to spread our footprint to new markets in the region and beyond,” Jeftha said.

Sales made

The first day of World Food Moscow was the most productive for Energy Supplements chief executive officer Sarita Gericke, who managed to sign a deal with a company that she met at the SIAL Food Exhibition in France last year.

“This confirms the importance of making contacts and establishing relations with business people from other countries in these shows. It does not necessarily mean that you will return with a deal from each show, but each contact you establish may yield results later.

“The business person I introduced myself to in France decided to come over here and place an order for one of our products. There are three other strong leads from companies that are also keenly interested in our nutritional supplements,” Gericke said.


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Author: ANA Newswire