The New York state health officials have voted to carry out Governor Andrew Cuomo’s executive action to ban sales of most flavoured e-cigarettes.
The only two flavours that customers will be able to buy are tobacco and menthol.
The ban on every flavoured vape will choke a $539 million industry made up of 700 shops and 2 700 employees.
Retailers who violate the ban will face fines up to $2,000 per violation.
There needed to be “urgent action, flavouring is a key youth marketing strategy,” said New York State Health Commissioner Dr Howard Zucker.
To learn more about the ban, watch the featured video.