Buying quality pre-loved clothing is a growing trend and more and more South Africans are buying into it…

With the clothing industry being the second most polluting industry worldwide, it makes sense to recycle pre-loved clothing. And in our current economic climate, most of us are delighted to get popular brand labels at affordable prices.

Chic Mamas Do Care is a South African not-for-profit organisation raising funds to support Early Childhood Development (ECD) projects in our neighbouring communities.

They strongly believe that every child deserves the opportunity to grow in a safe and stimulating environment. ECD plays an essential role in the fight to eliminate poverty. It helps to reduce social and gender inequality and enhances the child’s potential economic contribution to society.

Chic Mamas Do Care has created a chic, fun and sustainable way of fundraising through the sale of good quality, pre-loved clothing

They host several fashion events throughout the year, in addition to other ad hoc fundraising initiatives. By reducing, reusing and recycling, they have an eco-friendly fundraising model, which has a positive impact on the environment in addition to making a real difference to the future of the children they support.

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There are extensive needs among the ‘unseen’ communities right on our doorstep, so they select projects where they can add great value and inject hope into the children’s lives who are touched.

Chic Mamas Do Care has permanent shops in Cape Town and Johannesburg, and are very excited to be opening their next store in Linden in JHB next month.

Shops and fashion events are set up boutique-style and to sell quality pre-loved women’s clothing.

They also welcome contact via, the platform that connects people to causes.


How you can get involved


We are always on the look out for good quality clothing, shoes, handbags and accessories for our fundraising efforts. Items may be new, almost new or gently worn.


Shop at their regular fashion events. Items may be bought outright or exchanged via their SWAP4CHARITY concept.


Chic Mamas Do Care welcomes the donation of funds to spend directly on their projects. Donations can be made by Zapper or via the website.

Buy or donate

They welcome suitable toys, books, teaching supplies and playground equipment to enrich projects.


We rely on you to help spread the word about what we do so please follow us on Facebook, Instagram and Twitter or sign up for our newsletters to be kept in the loop.

Facebook: @chicdurban

Twitter: @ChicDurban

Instagram: Chic-Mamas-Do-Care-Durban



We welcome new additions to our team. You don’t need to have a particular skill. We just ask that you: love fashion, are community and eco-conscious and above all, care!