We’ve all said this one before! If you were wondering if modern towels really do seem to absorb less than their older counterpoints, wonder no longer – we crack the mystery here…

Why did towels get less absorbent?

Changing manufacturing practices, including skimping on cotton weights, has had an impact on the absorbency of towels.

However, it’s also a lot about how we care for our towels too.

Surprisingly, modern convenience and best care practices may hamper your towels, rather than make them better!

Hot water damages towels

Washing on the hottest possible setting can degrade the cotton in your towels, breaking the threads down and making them wear out faster.

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Rather make sure you wash them on a warm water setting.

This does mean not leaving damp towels in a ball to fester and get smelly, of course, or you’ll need that boil wash!

Excess drying, ironing towels and bleach can also have the same effect.

Fabric conditioner prevents towels from doing their job

Fabric conditioner may make your towels smell great, but it stops them doing their job! Fabric conditioner coats the threads in the fabric.

Great to cut down on static in your favourite dress, terrible for the towel you want to soak up water.

Skip the fabric conditioner in your towel loads, and add a cup of vinegar for extra softness without the coating.

It’s always a good idea to cool wash your towels when you first buy them, too.

This not only removes excess dye, but also strips out the last remnants of factory chemicals that may interfere with absorption or irritate your skin.

While you can’t do much about cheaper cotton weights, a little care and attention can make sure your towels are fluffy and absorbent for years to come