Beetroot Inc. is providing an amazing opportunity for two lucky readers to invigorate their space with beautiful pieces created by South Africans for South Africans.

Offering a diverse range of home-grown products from eco-friendly furniture to homeware, accessories and novelty items that articulate the lighter, brighter side of beautiful living, and a passion for South Africa and her people, Beetroot Inc. has found a recipe for success we could all emulate!

Initially founded as a vehicle for job creation Beetroot Inc. is now a home décor and furniture brand that celebrates and promotes sustainability, versatility and individuality.

Their eco-friendly range of furniture is made from recycled wood and includes big ticket items such as couches, chairs, coffee tables and utility furniture like mobile workstations, ladder stackers and trolleys.

Smaller items such as washed photo frames, unique scatter cushions and tableware, hand- crafted handbags, and corporate gifts and novelties complete the Beetroot Inc. product offering.

Their motto is simple – that everyone is different.


The real game changer is that Beetroot Inc. customers can personalise any furniture item they order – adjusting dimensions to suit space requirements and choosing from a variety of fabric and paint finishes. The company also offers to custom-make items that are not part of their current product range and will reupholster old-favourite furniture pieces too. In addition, their ‘Custom Industrial’ pieces offer sturdy and sleek metal base structures for made-to-order
shelving and storage units.

Win 1 of 2 Beetroot Inc. vouchers worth R4000 each

In addition, many of Beetroot Inc.’s pieces are multifunctional and can be used in a number of rooms in your home, for example the utility trolleys could be used in the kitchen, bathroom, bedroom or entertainment setting and the ladder stacker can be purposed as a bookshelf, display cabinet, toy box or pot plant stand.

Furthermore, their fabric products can be covered in everything from calico to velvet, and their one-of-a-kind patchwork designs will have you swooning. A new concept that they have introduced as part of the company’s job creation effort – and in line with its commitment to eco- friendly product development – Beetroot Inc. have embarked on the reconstruction of fabrics
from off-cuts.

These off-cuts are by-products of furniture and floor cushion production at the Beetroot Inc. factory. Off-cuts are then given to unemployed people that recycle them into beautiful patchwork fabrics and the crafters are paid for their production time and effort. The fabrics can be used on a number of items and as a result, textile pollution is limited.

Whatever you decide, Beetroot Inc. is sure to help you create the home of your dreams!

Visit your closest Beetroot Inc. store in Gauteng and the Western Cape to see what’s on offer or visit

Terms and Conditions

  • The prize value includes VAT
  • The prize value excludes delivery costs
  • Any value on items over R4000 is for the winner’s account
  • Select items via the online store or visit your closest branch
  • Personalisation and/or re-upholstery will be quoted for separately

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