Is food that is marketed as healthy, always really healthy? The answer may surprise you.

Sometimes, food that is marketed as being healthy may not always be as healthy as you think it is. It is therefore very important to do a little research of your own and to pay careful attention to how companies use marketing tactics to promote the sale of certain foods.

Here are some things to consider before purchasing food products:

Consider portion size and calories

Some foods can be healthy – when consumed as a part of a balanced meal. This does not however mean that they are low in calories. Overeating or overindulging in them could cost you hundreds of extra calories. This may not be wanted if you are weight watching. Always consider the number of calories contained in foods (even if they are marketed as healthy) and try to keep to your portion size when having these foods during meals and/or as snacks.

Method of cooking

Always consider the cooking method in which healthy foods have been prepared. For example, skinless chicken is regarded as a healthy and high protein food that supports weight loss. If however, this chicken is crumbed and deep fried, it may thereafter not be as healthy for weight loss as opposed to having it grilled and in a salad. In addition, the addition of sauces can increase the sugar, salt and fat content of the meal.

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Price may not be relevant to level of healthiness

The cost of food often has no relevance as to how healthy it is or not. Sale or discount offerings are often used to lure customers to purchasing certain foods, whilst other foods may be sold at a much higher price. Sometimes the price of fruit and vegetables (healthy foods) may be dropped after a few days or when new stock arrives. Thus the price of healthy foods may differ from time to time.

Think carefully before buying foods, no matter what form it comes in – fresh, frozen, etc. This can include takeaways as well. Do not forget to bear calories, portion sizes and cooking methods in mind too.

While All4Women endeavours to ensure health articles are based on scientific research, health articles should not be considered as a replacement for professional medical advice. Should you have concerns related to this content, it is advised that you discuss them with your personal healthcare provider.